Employer Branding:  3 Vital Elements that Elevate Financial Institutions

The conversation is everywhere: quiet quitting, quiet firing, the Great Resignation and “how can I find great talent?” The antidote to this pain is a strong employer brand.  But financial organizations are notoriously bad at establishing their internal brand. “Great benefits and great place to work” are not an employer brand; they are the price of entry. 

Key Outline Points:

Financial institutions must develop a strong employer brand to attract and retain top talent. This session by Martha Bartlett Piland, CFMP, shows examples of banks with outstanding employer brands and digs deeper into:

• What an employer brand is
• What it is not
• The 5 attributes of every successful brand
• 3 ways to ensure your bank’s employer brand is a magnet for talent attraction and retention and – ultimately – customer loyalty.