An ad campaign won't fix what's wrong with your team
- Created: Thursday, 30 March 2017 07:57
- Written by Martha Bartlett Piland
It’s an all-too-common malady: sales are flabby or fundraising goals are lagging, so leadership determines that a fresh new ad campaign is just the thing to make everything right.
When we start asking questions to diagnose the situation, we often discover something else: an internal problem.