Don't talk out of both sides of your mouth: an 11 point audit for your internal brand
- Created: Monday, 05 November 2018 10:57
- Written by Martha Bartlett Piland
Keeping your brand aligned means paying attention to the messaging and stories you tell inside your organization, not just what you say in public.
Why? Because without an intentional internal brand, your public-facing messages will never be truly authentic.