Internal Affairs: Social Media at the Office in today's Ad Age Digital is a good read. Possible Worldwide CEO Shane Atchison shares how they use an internal social media platform to share company updates and create diaglogue, swap creative ideas—and baby pictures. They also use it for interviewing potential talent.

Though Possible built its own network, there are several off-the-shelf options like Yammer and Chatter you might consider trying first.

The possibilities are endless. Some other uses you might consider for your workplace:

  • creating more fun and excitement around your annual United Way campaign (friendly team rivalry?)
  • swapping ideas on potential "next" new hires
  • reporting back to co-workers after a networking event

    Read this! Then see what ideas you can come up with to increase internal communications and better build your internal brand.


    MB Piland Advertising + Marketing: Culture Quiz
    MB Piland Advertising + Marketing: Health Check