Take a few minutes to read his post here. Then think about all your customers—not just the end-users—but also the employees, investors and strategic partners. These internal customers are critical to a strong, sustainable enterprise. Be sure to develop with them in mind, too.

Strategy and "first things first" create a stronger, more sustainable brand.


      MB Piland Advertising + Marketing: Culture Quiz
      MB Piland Advertising + Marketing: Health Check