Bankers: how excellent service devalues your brand
- Created: Tuesday, 20 June 2017 10:00
- Written by Martha Bartlett Piland
I recently asked a variety of C-level people how often they were called on by a banker trying to get their business. I heard one thing that surprised me—and it’s not what you think.
Several said they don’t really need a loan, so they weren’t that interested in talking to a banker. Wait. What?!