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From Our Blog

  • Oversights (like tagless tights) that strangle repeat sales

    don't let your brand trip and fall because of a simple oversightSuccessful brands work hard to foster repeat sales. They often spend on big programs but can easily overlook smaller details that hobble ongoing revenue.

    Here are three things to watch for:

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  • 4 Ways to "Stretch Armstrong" your brand

    70s Stretch Armstrong toy'70s era Stretch Armstrong was known for incredible, über-stretchy acrobatics that helped him catch bad guys. With engineering and ingenuity, branders can also accomplish big feats and capture more market share.

    Here are 4 ways to grow sales from the inside out.

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  • 5 ways to get a super sticky, can't-put-it-down brand

    sticky tapeFor many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5 senses create something super sticky. Like double stick tape, 
it's nearly impossible to put down. Here are 5 ways to bond your brand to its fans.

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  • Pomp and Circumstance

    13109588 thumbnailIt's graduation season. Graduations have gotten a lot fancier since I was in school: large parties, catered food, extravagant gifts. That's a lot of pomp for their circumstance. But with the high price of higher education, some festivities are in order. It's a big deal.

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  • 7 Tips from Shakespeare to Inspire Employees

    Shakespear, birthday hat and hornTIPS FROM THE BARD

    Shakespeare recently turned 450 years old. To mark the occasion, here's a review of some well known words to inspire and engage your employees from the most quoted author in the English language.

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  • 7 Greek rituals that lead to victorious brands

    greek letters: employees should wear the brand with prideAnimal House is probably the quintessential frat movie of all time. The outlandish actions of the Deltas are wildly exaggerated, but even so, they have important lessons for any brand–especially one on Double Secret Probation.

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  • 5 tags with guts

    PineValleyPowerLogoBrand slogans should be more than something that sounds cool. The best ones resonate on the inside of an organziation just as strongly as on the outside. Then, magic happens: trial, loyalty... profit. Read more for some of our favorites and why we think they're great.

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  • What permanent waves and bad haircuts teach high growth companies about change

    hair raising change can be good for brandsWhen major changes are underway, it can be quite uncomfortable for employees. Like the shock of an unfortunate haircut, new initiatives may cause collective distress and the desire to hide. Or they could be as exciting as a brand new 'DO!

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  • Choosy brands choose Groucho—or do they?

    Groucho knows brand strategy inside and outGroucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong to any club that would have me as a member."

    Whether or not the story is actually true, it leads us to wonder why some brands are so eager to accept just anyone.

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