We'll share things everyone should know about Internal Branding at IABC's 2013 world conference. Alex Reilly will co-present with our client Amy Manske from Myers and Stauffer. Serve Your Kool-Aid and Drink it Too is a case study on implementing a rebrand from the inside out.
Martha Bartlett Piland has joined the Career Pathways Collaborative, a committee working on national curriculum and testing standards for marketing students. We think this is workforce development at its best!
MB Piland celebrated 15 years in business on April 1, 2013. We filled a basket with Billy Vanilly cupcakes and lots of fun, pink party games, then took the festivities on the road to our friends and clients.
Alex Reilly won a Bronze Quill from the Topeka Chapter of International Association of Business Communicators at their awards ceremony this week. Her work on the "Future Topeka" brochure was honored by judges for effective creative writing.
The Big Game is over but the conversation about the commercials continues. This year, 3 commercials tied a brand to a cause. Though they all had an emotional tug, it made me wonder whether they were authentic to the core—or simply an empty campaign.
Have you made any business resolutions for the new year? Better yet: a business revolution. It's a new year, full of possibilities. Here are some ways to create far-reaching changes that make '14 your best year yet.
Twentieth century philosophers Timbuk3 sang "the future's so bright, I gotta wear shades..." Their '80s era music video on MTV leaves a message for leaders of this century. You have a bright future ahead, too... if you broadcast your vision in ways that are just as engaging to internal audiences.
Do you know people who poke a hole in the bottom of a chocolate to see whether or not it's the one they want? The culprits I know never throw away the damaged piece they've decided against. They just sneak it back into the box. (As if no one will notice!)