Latest News

  • 1
  • 2
  • 3
  • 4
  • 5

From Our Blog

  • Infographic: mapping brand experience

    MB Piland brand map infographicA meaningful brand is much more than just a logo or slogan. When done well, it delivers an experience that's far more than the sum of its parts. See our infographic for a look at how to evaluate and build yours further.

    Read More
  • Time to dance with the one who brought you

    help customers fall in love with your brandThe heartbreak of going on a date with her "steady," only to see him schmoozing up the other girls at the party has a lot in common with the mob of marketing messages targeted at new customer acquisition.

    Read More
  • How honeybees and jackalopes can spur innovation

    800px-Pollinationn Louise DockerWhile the word "innovation" is almost ubiquitous, the ability to come up with new ideas that are truly groundbreaking seems to be anything but. Enter honeybees and jackalopes—and how they can lend a hand. (Photo by Louise Docker.)

    Read More
  • Infographic: Map your internal-external strategy

    Internal Brand Alignment detailPlanning for a well-aligned marketing strategy is important. When the internal brand and external brand are in sync it's far easier to build loyalty, revenue and profit. Read more for a fictitious graph and some inspiration.

    Read More
  • Did you find everything you need?

    a full shopping bag leads to more sales and profitHow many times have you heard that question: at a check-out counter, at the end of a website transaction or the closing of a customer service call? I'll ask you another question: how many times did you believe the question was sincere?

    Read More
  • Oversights (like tagless tights) that strangle repeat sales

    don't let your brand trip and fall because of a simple oversightSuccessful brands work hard to foster repeat sales. They often spend on big programs but can easily overlook smaller details that hobble ongoing revenue.

    Here are three things to watch for:

    Read More
  • 4 Ways to "Stretch Armstrong" your brand

    70s Stretch Armstrong toy'70s era Stretch Armstrong was known for incredible, über-stretchy acrobatics that helped him catch bad guys. With engineering and ingenuity, branders can also accomplish big feats and capture more market share.

    Here are 4 ways to grow sales from the inside out.

    Read More
  • 5 ways to get a super sticky, can't-put-it-down brand

    sticky tapeFor many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5 senses create something super sticky. Like double stick tape, 
it's nearly impossible to put down. Here are 5 ways to bond your brand to its fans.

    Read More
  • Pomp and Circumstance

    13109588 thumbnailIt's graduation season. Graduations have gotten a lot fancier since I was in school: large parties, catered food, extravagant gifts. That's a lot of pomp for their circumstance. But with the high price of higher education, some festivities are in order. It's a big deal.

    Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
brand-o-matic
MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check