Many people understand the concept of a consumer brand, but few have taken the time to consider how to apply branding principles to themselves. In this interactive session, participants will learn:

— the 5 key attributes of a successful brand
— how to apply those attributes to themselves—and why it’s essential that they do
— ways to uncover their own personal brand that’s both authentic and aspirational

Attendees will come away with actionable ways to nurture and build their own personal brand