Burn notice: marketing intelligence from fabled spies
- Created: Thursday, 15 July 2021 10:57
- Written by Martha Bartlett Piland
The television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart.