BRANDCHANTMENT: a remedy for ailing retailers
- Created: Monday, 02 March 2020 10:57
- Written by Martha Bartlett Piland
There’s a lot of talk about how retailing—and other traditional business—is dead. And there’s much hand-wringing and complaining about how those big online giants are unfairly hurting brick-and-mortar businesses.
While some of this pressure on physical locations is unavoidable, many retailers are driving their customers right into the arms of their online competitors.