MB Piland Advertising + Marketing, a Topeka-based branding and marketing firm, launches a campaign called Punctuating the Period, designed to fight period poverty in Topeka Public Schools.Read More
By popular demand, we're accepting applications for a job shadowing day like no other.
We're looking for 6 smart, super groovy college students to join us in our downtown Topeka, KS office on Thursday, March 16, 2023.
Consider it your pre-graduation real world test drive. Buckle up.Read More
REILLY EARNS NATIONAL CERTIFICATION
Alexandra Reilly, vice president and agency principal at MB Piland and Banktastic, has earned the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association.Read More
Martha Bartlett Piland has written Culturing Creative, a guidebook for fostering the curiosity and creativity that solve everyday problems.
Creativity solves problems, engineers spaceships and builds brands. It makes everything go.Read More
MB Piland has earned national certification as a Women Owned Small Business, recognized by the United States Small Business Administration.
MB Piland has earned certification as a Women's Business Enterprise by the Women's Business Enterprise National Council.
"We're thrilled to have achieved this certification," said Martha Bartlett Piland, president and CEO.
While many people say they want to be more innovative and solve problems better, they tend to get stuck in comfortable routines. Alas, a comfortable brain quickly becomes a lazy brain. In this new year, resolve to put your brain on an exercise regimen and find new power in your ideas.Read More
Customers can be rude. Demanding. Short-tempered. The post-pandemic world has created a new host of irritable people who are the bane of customer-facing employees. Emerging from the confines of the pandemic, these customers are like an angry swarm of bees on a mission to get their way, even if they have to sting a few people to do it.Read More
In the day-to-day rush, it’s easy to get dazzled by new, shiny ideas. Business leaders can find themselves asking, “Wouldn’t it be great to have a new video?” or plunging headlong into planning a special event with lots of glitz—without asking how success will be measured and if the effort will move the company toward its goals.Read More
Marketers polish their brands to a high gloss shine. Every word, color and font carefully honed to perfection. When marketing works effectively, leads are generated and new customers come in the door, call or go to your website.
But these victories won’t do you any good if the customer experience falls short.Read More
"Dear Valued Customer,"
I recently received an email with this salutation from a company where I spent a significant amount of money about two years ago. They wanted to see if I needed more of their services. They even referenced a survey that I had “recently” filled out—but actually had done more than a year ago.Read More
“Everyone should buy my product,” is the answer we often hear from both startups and seasoned marketers when we ask about their target audiences. But marketers rarely have enough time and budget to market effectively to everyone. Here’s 6-step method to crush your marketing goals with smarter targeting.Read More
The television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart.Read More
"We don’t have budget for advertising. We just need to get our name ‘out there.’” We hear this from small organizations a lot. There's little budget, but they still expect measurable results from a single marketing investment or activity.
But occasionally throwing your name—your brand—“out there” doesn’t do anything to build trust, loyalty or brand equity.Read More
An increasing number of brands are trying to push themselves into people’s faces. They think this approach will move audiences to their way of thinking. Instead, it does just the opposite. Here are 3 places where it happens and what to do instead.Read More
Martha Bartlett Piland launches book for financial brands: Beyond Sticky.
For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank.Read More
A guidebook for fostering the curiosity and creativity that solve everyday problems.
Creativity solves problems, engineers spaceships, builds brands and more. It makes everything go.Read More