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Latest News

  • Martha Bartlett Piland Receives Non Nobis Solum Alumni Award

    Martha Bartlett Piland receives Washburn University Non Nobis Solum Award

    MB Piland founder Martha Bartlett Piland has been honored with the Non Nobis Solum Alumni Award from the Washburn University School of Mass Media.

    The award has been scheduled to be presented at the Mass Media banquet on the Washburn campus in April 2020.

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  • MB Piland Hosts 6th Annual "Career Test Drive" Student Shadow Day

    dashboard

    Students from Washburn, Emporia State, Wichita State and Kansas universities joined MB Piland Advertising + Marketing for a full-speed-ahead day-in-the-life of a strategic marketing and branding agency. 

     

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  • Reilly earns national certification

    Alexandra Reilly, vice president and agency principal at BanktasticREILLY EARNS NATIONAL CERTIFICATION

    Alexandra Reilly, vice president and agency principal at MB Piland and Banktastic, has earned the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association.

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  • Thanks

    MBP 20Yrs StampWE CAN’T THANK YOU ENOUGH.

    MB Piland is turning 20.

    Looking back over the years, we have so many thank yous to say, we can’t count them all. Thousands and thousands.

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  • Martha Bartlett Piland Inducted into Kansas Business Hall of Fame

    Martha Bartlett Piland cuMartha Bartlett Piland was inducted into the Kansas Business Hall of Fame March 2. The honor recognizes those who have exhibited unparalleled leadership qualities, had proven business success and played an instrumental role in shaping the vision for a stronger community.

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  • MB Piland publishes creative guide book

    MB Piland Creative Brand Book Cover ThumbnailMartha Bartlett Piland has written Culturing Creative, a guidebook for fostering the curiosity and creativity that solve everyday problems.

    Creativity solves problems, engineers spaceships and builds brands. It makes everything go.

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  • MB Piland certified as a Women Owned Small Business

    WOSB logo for MB Piland 3MB Piland has earned national certification as a Women Owned Small Business, recognized by the United States Small Business Administration.

     

     

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  • MB Piland earns national WBENC certification

    MB Piland WBENC certificationMB Piland has earned certification as a Women's Business Enterprise by the Women's Business Enterprise National Council.

    "We're thrilled to have achieved this certification," said Martha Bartlett Piland, president and CEO.

     

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Branding Blog

  • Up, up and away: virtual retreat HOW-TOs for blue skies ahead

    employee retreat up up and awayThe new year is sure to be filled with opportunity if we plan. Yes, I said it. If we plan. Though you may not be able to hold a traditional retreat, here’s inspiration for a virtual event that gets everyone connected and moving your company to new heights.

     It's as easy as 1-2-3.

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  • How to avoid a zombie brand-pocalypse

    Tor Johnson.BrandZombies have much in common with angry current and former employees. They can decimate a brand as quickly as a village in your favorite horror movie.

    Watch for the warning signs or it may be too late.

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  • Test kitchen for irresistible brand ideas

    Cookies and big ideas are tempting to brandersAs branders, the temptation to embrace a new trend can be as irresistible as that second (or third) Girl Scout cookie. It’s always a good idea to stay attention-getting. It’s also vital to be a steward of the brand you’ve worked so hard to build.

    Before your team succumbs to temptation, here’s a 1-2-3 checklist to help evaluate before you indulge.

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  • It costs you nothing to make me feel important

    FSGC Valentine CUIt's easy to make customers and donors want to come back again if you make them feel important. It's inexpensive—even free—to do it. But it doesn't happen by accident.

    Are you building a feel-the-love culture?

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  • The infrastructure of your company starts with culture

    Infrastructure for Brands is Culture MB PilandOften unseen, corporate culture is your essential power supply that keeps everything moving full speed ahead. And like technicians who conduct an energy audit, or engineers who design bridges, you need to ensure your organization is fit from the inside out.

    Here are three ways to ensure your infrastructure supports a powerful future.

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  • Time flies: use it or lose it

    Image of clock dissolving In recent years, being busy, overworked and sleep-deprived has become a badge of honor. Ask how they’re doing at a cocktail party or a Zoom meeting, and inevitably, people proudly reply, “I am so busy.” Or they just answer emphatically, “BUSY!”

    And especially in times of crisis, these same people feel ashamed to say they have down time or that they took some time away.

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  • Stone Soup: the ancient lesson for today’s brands in COVID-19 crisis

    STONE soup lesson for brands MB PilandYou may remember this story from childhood. Stone Soup is a European folk tale where a hungry stranger from out of town convinces the locals that his soup recipe—the basis of which is nothing more than a stone—will become something extraordinary.

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  • BRANDCHANTMENT: a remedy for ailing retailers

    magic wand brandchantment mbpThere’s a lot of talk about how retailing—and other traditional business—is dead. And there’s much hand-wringing and complaining about how those big online giants are unfairly hurting brick-and-mortar businesses. 

    While some of this pressure on physical locations is unavoidable, many retailers are driving their customers right into the arms of their online competitors.

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  • Don't take the person out of personal service

    Where are u personal service is missingI don’t know whether it’s today’s consumer online habits or a lack of training. But I do know I don’t like it. “What’s the name?” the receptionist blankly asked me at my doctor’s office this week. Ick. There seems to be an epidemic of taking the person out of personal service.

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Books by MB Piland

  • Beyond Sticky by Martha Bartlett Piland

    Beyond Sticky Book BanktasticMartha Bartlett Piland launches book for financial brands: Beyond Sticky.

    For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank.

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  • Purchase Culturing Creative by MB Piland

    MB Piland Creative Brand Book Cover ThumbnailA guidebook for fostering the curiosity and creativity that solve everyday problems.

    Creativity solves problems, engineers spaceships, builds brands and more. It makes everything go.

    Read More
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MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check