Transformotion

  • Transformotion in a Box

    Transformotion box teaser winter copy 2 Introducing TRANSFORMOTION™ in a Box, our subscription-based program designed to take your brain off its leash and let it expand in new ways.

     VIDEOS         MEDIA

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  • Testimonials + Press

    TRANSFORMOTION™ Testimonials


    "Transformotion Treat - The month with fortune cookies was particularly fun and I think I spaced that special treat out for many weeks and it seemed that the little fortune was saying exactly what I needed at that moment. One not so fun night I popped one open to read, 'Life is not a matter of holding good cards, but sometimes, playing a poor hand well.' Often that is exactly where we sit as an entrepreneur." Angel Zimmerman, Entrepreneur and Law Office Managing Partner 


    "The exercises you put us through generated GREAT IDEAS and lots of laughter and bonding as an organization of women entrepreneurs! I am excited with what I'm using already!!!" —Nancy Harms, Manager, Findables

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  • see TRANSFORMOTION™ in action

    TRANSFORMOTION™ Video gallery

    Watch our demo videos to learn more about what's in our subscription box and concrete ways that TRANSFORMOTION™ can help you innovate in your organization. 




     VIEW OUR VIDEO PLAYLIST

    You can watch more videos about TRANSFORMOTION™ on our YouTube channel. Please subscribe to our channel to keep up with the latest news and recieve tips for better problem solving. 

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Latest News

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Branding Blog

  • Foosball tables are no substitute for culture

    Foosball table is not cultureWatch any company’s recruitment video these days and you’re likely to see a foosball table, an espresso bar and a workout room. You may be wondering if you need those to attract great employees, too.

    While games and fancy coffee are nice “extras,” they’re not the foundation of your culture. There are better ways to cultivate a winning internal brand.

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  • Don't let dirty laundry soil your brand

    Dirty laundry dirty brandYou may think that because your website is updated and your new video takes your customers’ breath away that your brand refresh is spotless.

    Employee behavior contrary to your brand promise will soil your brand overnight.

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  • What won't you do for your brand?

    What will you NOT do for your brandMany organizations have spent a significant amount of time thinking—and talking—about what they will do.

    “We will deliver excellent service every time,” or “we will always be at the forefront of innovation.”

    But what won’t you do?

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  • Stop talking about a sales funnel and think of it as a chain instead

    old school sales process bad for businessOld school sales guys will tell you sales is just a numbers game. Get enough prospects into the funnel and they’ll dump out X% of customers at the bottom. Easy.

    News flash, Herb Tarlek: your lack of a system is as outdated as your plaid polyester coat.

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  • "Not a problem" for lazy brands—and what to do about it

    NOT A PROBLEM is a problem for your brand“Not a problem,” the customer service person said to me on the phone as we were wrapping up my transaction. What!? Not a problem? For who—you!? Wait a minute. Who is the customer here?

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  • The delivery man and dark tales: a beastly lesson for your brand

    monster dooms your brandLast week, a hot, tired delivery man came into our office with some much-needed supplies. He delivered more than just packages. He delivered angry, ugly opinions about someone else’s brand.

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  • The customer journey starts with your employee journey

    Customer and employee journey Marketers are spending a lot of time talking about the customer journey. We’re not hearing the same talk about the employee journey, and that’s a shame. Because the customer journey with your brand will be bumpy at best if the employee journey isn’t thoughtfully mapped out and put into action first.

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  • An ad campaign won't fix what's wrong with your team

    vitaminis for your brand It’s an all-too-common malady: sales are flabby or fundraising goals are lagging, so leadership determines that a fresh new ad campaign is just the thing to make everything right.

    When we start asking questions to diagnose the situation, we often discover something else: an internal problem.

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  • Stop driving with your parking brake on

    brand danger parking brake on If you ever put your car in drive with your parking brake engaged, the car lets you know it right away. Ignore the warning at your own peril.

    You know not to do it to your car. So why let it happen to your brand?

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Financial Blog

  • How a hound dog and a handshake bred enduring loyalty

    hound dog loyalty bankingMy 92-year-old father-in-law Ralph is a WWII veteran and serial entrepreneur. Over the years, he’s owned a night club, a dry cleaning shop, a demolition business—and more. He’s an excellent negotiator and he knows how to lead and inspire a team.

    And he knows first-hand the value of a strong banking relationship.

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  • What Dale Carnegie and Beyoncé can teach bankers about relationships

    saymyname MB PilandAlmost every community bank will boast that they know their customers by their names. But do you really?

    And do you teach your bankers to go further than just recognizing familiar faces and say customers' names out loud? It might be a little old school - but it will be music to their ears.

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  • I make a mistake, I pay. You make a mistake, I pay?!

    tarnished pennies brandI talk about banking with a lot of people. So last month, someone told me about accidentally hitting “submit” on an ACH twice. Fortunately, a banker called right away to inquire about whether it was a duplicate and got it reversed. There was a $30+ charge for that fix, but it saved some money and hassle in the long run.

    Now, compare that to an accident the bank made on this same company’s credit card accounts.

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  • Better business development starts with heartburn

    antacids for brand heartburnWhen a business development team gets charged up and ready to call on prospects, they’re often so eager to talk, they forget to find out about what’s keeping the prospect up at night.

    Leading with what you have to offer is wasting that precious appointment you finally booked. Start with your prospect's pain and you'll have a much more productive conversation.

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  • How to pay more than lip service to your brand

    lip service for your financial brandMany financial institutions struggle with differentiating themselves in this commodity-mindset industry. “We need a new slogan,” they say. And, “let’s talk about our great service.”

    Service is not a position and you’ve got to pay more than lip service to your brand.

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  • Do not write my name on my clothes: and other things you do for your convenience, not mine

    bad tag for business processesIt’s been a while, but I’m still fuming about the dry cleaner who wrote my name inside my clothes. With a Sharpie. Really!? This isn’t summer camp and I’m not 8 years old.

    While this happened months ago, I’m still dismayed.

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  • Don't leave employees (and customers) in the dark

    open door webEveryone is busy. Like many high-performing employees, your people may be running as fast as they can. The problem: somewhere along the line, they’ve been taught to mind their own book of business, not the business of the entire bank. They're in the dark.

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  • Stop calling on the usual suspects for your advisory board

    Casablanca title 2Lots of community banks have an advisory board of 8-10 local movers and shakers. Some of these boards have diverse representation. Unfortunately, many are filled the usual suspects. If you want to stand the test of time, you must attract and retain the next generation of movers and shakers.

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  • What tourist-y restaurants can teach banks about being sticky

    Wet naps for sticky brandsI was a tourist in Branson, MO recently and as to be expected, had some sub-par experiences in the crowded restaurants. Many seemed perfectly happy offering mediocre food and sticky seats. They know I probably won’t be back, because some other stranger will take my place. They're just in it for today's dollar.

    On the flip side, you actually want stickiness in your institution. You're in it for today's and tomorrow's dollars.

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