Martha Bartlett Piland was inducted into the Kansas Business Hall of Fame March 2. The honor recognizes those who have exhibited unparalleled leadership qualities, had proven business success and played an instrumental role in shaping the vision for a stronger community.
It can be easy to lose sight of the good happening in the world. So MB Piland created "See the Good," a photo exhibit to shine a little light. Comprised of hundreds of submissions from clients and friends, it captures moments of good found all around us.
University of Kansas student Moriyah Ramberg has been selected for the 2016 MB Piland summer marketing internship. MB Piland designed the program to provide hands-on experience for young people preparing for a career in business and marketing.
Keeping your brand aligned means regularly auditing everything that tells your story. When you evaluate advertising and PR messages, you should never overlook the many other things that speak loud and clear.
Here’s a starting checklist of additional things to monitor for your public-facing brand:
Marketers are spending a lot of time talking about the customer journey. We’re not hearing the same talk about the employee journey, and that’s a shame. Because the customer journey with your brand will be bumpy at best if the employee journey isn’t thoughtfully mapped out and put into action first.
Many community financial institutions say they’re customer-centric, yet have a brand promise too focused on the bank. What if your brand difference is about helping your customers win with their customers?
The moniker “teller” has been around in banking since time immemorial. And while it may feel comfortable to you, it sends unintended messages. It positions banker relationships as one-sided—with the bankers holding all the power—and the customer taking what’s doled out.
You can be better. Here are 3 ways to get started:
My 92-year-old father-in-law Ralph is a WWII veteran and serial entrepreneur. Over the years, he’s owned a night club, a dry cleaning shop, a demolition business—and more. He’s an excellent negotiator and he knows how to lead and inspire a team.
And he knows first-hand the value of a strong banking relationship.
I talk about banking with a lot of people. So last month, someone told me about accidentally hitting “submit” on an ACH twice. Fortunately, a banker called right away to inquire about whether it was a duplicate and got it reversed. There was a $30+ charge for that fix, but it saved some money and hassle in the long run.
Now, compare that to an accident the bank made on this same company’s credit card accounts.