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Financial branding for banks, credit unions and other financial brands by BANKTASTIC, a division of MB Piland Advertising + Marketing
Health Marketing by MB Piland Advertising + Marketing

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Latest News

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Branding Blog

  • 3 Rules of Improv for Amazing Customer Service

    bees photographed by Ante Hamersmit

    Customers can be rude. Demanding. Short-tempered. The post-pandemic world has created a new host of irritable people who are the bane of customer-facing employees. Emerging from the confines of the pandemic, these customers are like an angry swarm of bees on a mission to get their way, even if they have to sting a few people to do it.

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  • 20 Questions to ask when you need strategy instead of tactics

    daria durand Noise unsplash cropped copyIn the day-to-day rush, it’s easy to get dazzled by new, shiny ideas. Business leaders can find themselves asking, “Wouldn’t it be great to have a new video?” or plunging headlong into planning a special event with lots of glitz—without asking how success will be measured and if the effort will move the company toward its goals.

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  • Friction leads to frustration: 3 simple fixes to improve customer experience

    shiny car serge kutuzov nm unsplashMarketers polish their brands to a high gloss shine. Every word, color and font carefully honed to perfection. When marketing works effectively, leads are generated and new customers come in the door, call or go to your website.

    But these victories won’t do you any good if the customer experience falls short.

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  • Dear Valued Customer

    Woman sitting in front of laptop computer with drawings of eyes covering her real eyes"Dear Valued Customer,"

    I recently received an email with this salutation from a company where I spent a significant amount of money about two years ago. They wanted to see if I needed more of their services. They even referenced a survey that I had “recently” filled out—but actually had done more than a year ago.

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  • Target better and crush your marketing goals

    orange crushed canEveryone should buy my product,” is the answer we often hear from both startups and seasoned marketers when we ask about their target audiences. But marketers rarely have enough time and  budget to market effectively to everyone. Here’s 6-step method to crush your marketing goals with smarter targeting.

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  • Burn notice: marketing intelligence from fabled spies

    640px Burn Notice logo.svgThe television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart.

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  • "We've gotta get our name out there!"

    megaphone clouds QUIET message for brands"We don’t have budget for advertising. We just need to get our name ‘out there.’” We hear this from small organizations a lot. There's little budget, but they still expect measurable results from a single marketing investment or activity.

    But occasionally throwing your name—your brand—“out there” doesn’t do anything to build trust, loyalty or brand equity.

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  • Nobody likes a pushy brand

    pushy brand pink handAn increasing number of brands are trying to push themselves into people’s faces. They think this approach will move audiences to their way of thinking. Instead, it does just the opposite. Here are 3 places where it happens and what to do instead.

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  • Customer experience behind the mask

    masked person with gloves copyCOVID has challenged us all in many ways. One of the many areas slapped squarely in the face is customer experience. Experience is more than service, and is a differentiator for brands. It’s more than saying thank you or delivering a purchase promptly.

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Books by MB Piland

  • Beyond Sticky by Martha Bartlett Piland

    Beyond Sticky Book BanktasticMartha Bartlett Piland launches book for financial brands: Beyond Sticky.

    For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank.

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  • Purchase Culturing Creative by MB Piland

    MB Piland Creative Brand Book Cover ThumbnailA guidebook for fostering the curiosity and creativity that solve everyday problems.

    Creativity solves problems, engineers spaceships, builds brands and more. It makes everything go.

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