MB Piland founder Martha Bartlett Piland has been honored with the Non Nobis Solum Alumni Award from the Washburn University School of Mass Media.
The award has been scheduled to be presented at the Mass Media banquet on the Washburn campus in April 2020.
Read MoreStudents from Washburn, Emporia State, Wichita State and Kansas universities joined MB Piland Advertising + Marketing for a full-speed-ahead day-in-the-life of a strategic marketing and branding agency.
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REILLY EARNS NATIONAL CERTIFICATION
Alexandra Reilly, vice president and agency principal at MB Piland and Banktastic, has earned the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association.
Read MoreMartha Bartlett Piland was inducted into the Kansas Business Hall of Fame March 2. The honor recognizes those who have exhibited unparalleled leadership qualities, had proven business success and played an instrumental role in shaping the vision for a stronger community.
Martha Bartlett Piland has written Culturing Creative, a guidebook for fostering the curiosity and creativity that solve everyday problems.
Creativity solves problems, engineers spaceships and builds brands. It makes everything go.
Read MoreMB Piland has earned national certification as a Women Owned Small Business, recognized by the United States Small Business Administration.
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MB Piland has earned certification as a Women's Business Enterprise by the Women's Business Enterprise National Council.
"We're thrilled to have achieved this certification," said Martha Bartlett Piland, president and CEO.
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COVID has challenged us all in many ways. One of the many areas slapped squarely in the face is customer experience. Experience is more than service, and is a differentiator for brands. It’s more than saying thank you or delivering a purchase promptly.
My mother has an irresistibly cute pet rabbit named Bandit. She’s trained him to perform a few tricks, and it turns out that he’s much smarter than anyone thought. Each day at 3:00pm, Bandit expects a baby carrot. And if a carrot isn't promptly provided at the appointed time, he makes enough racket in his cage that he can’t be ignored.
The new year is sure to be filled with opportunity if we plan. Yes, I said it. If we plan. Though you may not be able to hold a traditional retreat, here’s inspiration for a virtual event that gets everyone connected and moving your company to new heights.
It's as easy as 1-2-3.
Read MoreZombies have much in common with angry current and former employees. They can decimate a brand as quickly as a village in your favorite horror movie.
Watch for the warning signs or it may be too late.
Read MoreAs branders, the temptation to embrace a new trend can be as irresistible as that second (or third) Girl Scout cookie. It’s always a good idea to stay attention-getting. It’s also vital to be a steward of the brand you’ve worked so hard to build.
Before your team succumbs to temptation, here’s a 1-2-3 checklist to help evaluate before you indulge.
Read MoreIt's easy to make customers and donors want to come back again if you make them feel important. It's inexpensive—even free—to do it. But it doesn't happen by accident.
Are you building a feel-the-love culture?
Read MoreOften unseen, corporate culture is your essential power supply that keeps everything moving full speed ahead. And like technicians who conduct an energy audit, or engineers who design bridges, you need to ensure your organization is fit from the inside out.
Here are three ways to ensure your infrastructure supports a powerful future.
Read MoreIn recent years, being busy, overworked and sleep-deprived has become a badge of honor. Ask how they’re doing at a cocktail party or a Zoom meeting, and inevitably, people proudly reply, “I am so busy.” Or they just answer emphatically, “BUSY!”
And especially in times of crisis, these same people feel ashamed to say they have down time or that they took some time away.
Read MoreYou may remember this story from childhood. Stone Soup is a European folk tale where a hungry stranger from out of town convinces the locals that his soup recipe—the basis of which is nothing more than a stone—will become something extraordinary.
Martha Bartlett Piland launches book for financial brands: Beyond Sticky.
For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank.
Read MoreA guidebook for fostering the curiosity and creativity that solve everyday problems.
Creativity solves problems, engineers spaceships, builds brands and more. It makes everything go.
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