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Latest News

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Branding Blog

  • Dear Valued Customer

    Woman sitting in front of laptop computer with drawings of eyes covering her real eyes"Dear Valued Customer,"

    I recently received an email with this salutation from a company where I spent a significant amount of money about two years ago. They wanted to see if I needed more of their services. They even referenced a survey that I had “recently” filled out—but actually had done more than a year ago.

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  • Target better and crush your marketing goals

    orange crushed canEveryone should buy my product,” is the answer we often hear from both startups and seasoned marketers when we ask about their target audiences. But marketers rarely have enough time and  budget to market effectively to everyone. Here’s 6-step method to crush your marketing goals with smarter targeting.

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  • Burn notice: marketing intelligence from fabled spies

    640px Burn Notice logo.svgThe television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart.

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  • "We've gotta get our name out there!"

    megaphone clouds QUIET message for brands"We don’t have budget for advertising. We just need to get our name ‘out there.’” We hear this from small organizations a lot. There's little budget, but they still expect measurable results from a single marketing investment or activity.

    But occasionally throwing your name—your brand—“out there” doesn’t do anything to build trust, loyalty or brand equity.

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  • Nobody likes a pushy brand

    pushy brand pink handAn increasing number of brands are trying to push themselves into people’s faces. They think this approach will move audiences to their way of thinking. Instead, it does just the opposite. Here are 3 places where it happens and what to do instead.

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  • Customer experience behind the mask

    masked person with gloves copyCOVID has challenged us all in many ways. One of the many areas slapped squarely in the face is customer experience. Experience is more than service, and is a differentiator for brands. It’s more than saying thank you or delivering a purchase promptly.

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  • Branders: don't wait for your customers to make a racket

    cute white bunny with carrotMy mother has an irresistibly cute pet rabbit named Bandit. She’s trained him to perform a few tricks, and it turns out that he’s much smarter than anyone thought. Each day at 3:00pm, Bandit expects a baby carrot. And if a carrot isn't promptly provided at the appointed time, he makes enough racket in his cage that he can’t be ignored.

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  • Up, up and away: virtual retreat HOW-TOs for blue skies ahead

    employee retreat up up and awayThe new year is sure to be filled with opportunity if we plan. Yes, I said it. If we plan. Though you may not be able to hold a traditional retreat, here’s inspiration for a virtual event that gets everyone connected and moving your company to new heights.

     It's as easy as 1-2-3.

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  • How to avoid a zombie brand-pocalypse

    Tor Johnson.BrandZombies have much in common with angry current and former employees. They can decimate a brand as quickly as a village in your favorite horror movie.

    Watch for the warning signs or it may be too late.

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Books by MB Piland

  • Beyond Sticky by Martha Bartlett Piland

    Beyond Sticky Book BanktasticMartha Bartlett Piland launches book for financial brands: Beyond Sticky.

    For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank.

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  • Purchase Culturing Creative by MB Piland

    MB Piland Creative Brand Book Cover ThumbnailA guidebook for fostering the curiosity and creativity that solve everyday problems.

    Creativity solves problems, engineers spaceships, builds brands and more. It makes everything go.

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MB Piland Advertising + Marketing: Culture Quiz
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