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Latest News

  • Martha Bartlett Piland Receives Non Nobis Solum Alumni Award

    Martha Bartlett Piland receives Washburn University Non Nobis Solum Award

    MB Piland founder Martha Bartlett Piland has been honored with the Non Nobis Solum Alumni Award from the Washburn University School of Mass Media.

    The award has been scheduled to be presented at the Mass Media banquet on the Washburn campus in April 2020.

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  • MB Piland Hosts 6th Annual "Career Test Drive" Student Shadow Day

    dashboard

    Students from Washburn, Emporia State, Wichita State and Kansas universities joined MB Piland Advertising + Marketing for a full-speed-ahead day-in-the-life of a strategic marketing and branding agency. 

     

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  • Reilly earns national certification

    Alexandra Reilly, vice president and agency principal at BanktasticREILLY EARNS NATIONAL CERTIFICATION

    Alexandra Reilly, vice president and agency principal at MB Piland and Banktastic, has earned the Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association.

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  • Thanks

    MBP 20Yrs StampWE CAN’T THANK YOU ENOUGH.

    MB Piland is turning 20.

    Looking back over the years, we have so many thank yous to say, we can’t count them all. Thousands and thousands.

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  • Martha Bartlett Piland Inducted into Kansas Business Hall of Fame

    Martha Bartlett Piland cuMartha Bartlett Piland was inducted into the Kansas Business Hall of Fame March 2. The honor recognizes those who have exhibited unparalleled leadership qualities, had proven business success and played an instrumental role in shaping the vision for a stronger community.

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  • MB Piland publishes creative guide book

    MB Piland Creative Brand Book Cover ThumbnailMartha Bartlett Piland has written Culturing Creative, a guidebook for fostering the curiosity and creativity that solve everyday problems.

    Creativity solves problems, engineers spaceships and builds brands. It makes everything go.

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  • MB Piland certified as a Women Owned Small Business

    WOSB logo for MB Piland 3MB Piland has earned national certification as a Women Owned Small Business, recognized by the United States Small Business Administration.

     

     

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  • MB Piland earns national WBENC certification

    MB Piland WBENC certificationMB Piland has earned certification as a Women's Business Enterprise by the Women's Business Enterprise National Council.

    "We're thrilled to have achieved this certification," said Martha Bartlett Piland, president and CEO.

     

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Branding Blog

  • BRANDCHANTMENT: a remedy for ailing retailers

    magic wand brandchantment mbpThere’s a lot of talk about how retailing—and other traditional business—is dead. And there’s much hand-wringing and complaining about how those big online giants are unfairly hurting brick-and-mortar businesses. 

    While some of this pressure on physical locations is unavoidable, many retailers are driving their customers right into the arms of their online competitors.

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  • Don't take the person out of personal service

    Where are u personal service is missingI don’t know whether it’s today’s consumer online habits or a lack of training. But I do know I don’t like it. “What’s the name?” the receptionist blankly asked me at my doctor’s office this week. Ick. There seems to be an epidemic of taking the person out of personal service.

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  • Branders: stop shouting and start listening

    megaphone branders must stop shoutingThe strongest brands on earth have a two-sided relationship with their fans. Like any real life relationship, there’s give and take. Speaking and listening.

    If you’re only focused on advertising, posting, tweeting and shouting, you’re going to miss what people say—and think—about your brand.

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  • A dear john letter to my (former) favorite brand

    Dear Brand You Broke My HeartI’ve been a loyal Mercedes Benz driver for nearly 20 years and four different E Class sedans. The last one let me down so hard I won’t go back. The reason: they cut corners and it broke my heart.

    Here’s a warning to brands everywhere about the dangers of subbing cheaper materials and snubbing your loyal fans.

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  • Culture lessons from a turkey wrangler

    Turkey culture bad for businessMy mother grew up in West Virginia. Like many families at that time, hers had a sizable garden and some chickens and turkeys. Typically, my grandmother tended the garden and kept all the myriad household projects neatly organized and running smoothly. (Martha Stewart would be proud.)

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  • Banish the skeletons in your brand closet

    brush up your brandBranders often overlook or ignore things that can have a big impact on the impressions they make on their customers. Case in point: the coat closet.

    Some organizations inadvertantly leave others with a bad taste in their mouths over their closets—or lack thereof. Here's why:

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  • Do you have a credo? How having a heart matters.

    Martha heart painting croppedWhile many organizations say they have heart, rare are those who have created a culture that truly inspires passion. The word ‘credo’ (I believe) comes from ‘cor do’ (I give my heart).

    Do employees, customers and community give their heart to your brand? Here are some things to seriously consider:

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  • Is your brand as appreciated as an extra button?

    ButtonWhy should you be an “extra button” brand? The extra button brand is the one who gets a customer by when he’s in a pinch. It's the brand that helps a customer save face. It's the brand that has your back.

    Deliver that kind of service, and you’re the life saver that builds unquestionable loyalty.

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  • There's no excuse for "nobody told me."

    orange cross sick brandI recently heard someone in the c-suite of a company say that a key business development strategy hadn’t been launched because nobody told him to do it. I was shocked.

    Why is he waiting—and by whom—to be told? Is this laziness or a symptom of something else?

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Books by MB Piland

  • Beyond Sticky by Martha Bartlett Piland

    Beyond Sticky Book BanktasticMartha Bartlett Piland launches book for financial brands: Beyond Sticky.

    For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank.

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  • Purchase Culturing Creative by MB Piland

    MB Piland Creative Brand Book Cover ThumbnailA guidebook for fostering the curiosity and creativity that solve everyday problems.

    Creativity solves problems, engineers spaceships, builds brands and more. It makes everything go.

    Read More
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MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check