- in turning things inside out. A powerful, enduring brand is engineered from the inside. With a strong foundation of people, processes and passion, it can set the outside world on fire.
- in doing work that's worthy of our best selves. We promote products and services we believe in. We don't work on brands that hurt people or the environment.
- there is no template for what we do. This is hard work. We don't believe in fill-in-the-blank, copy-and-paste marketing. We believe our clients deserve our freshest, very best thinking especially for them.
- we shouldn't try to talk you into working with us. Our work is best when it's win-win. If we have to twist your arm, we're not for you.
- we can't be "yes men." We listen, challenge, ask questions, probe and sometimes argue (diplomatically). We have high level conversations and we take our job seriously. We will never tell you what you (think you) want to hear.
- in leaving things better than we found them. We actively seek out clients who improve the health of people or communities. You'll see us out in the community hands-on. And find that we're often behind the scenes doing pro bono work or serving on boards.