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Foundational Strategic Planning
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Marketing Performance Protocol™
- Media planning
- Strategic branding
- Audience Intel™
- Competitive Advantage Mapping™
- Audience persona analysis + development
- Retreat planning and facilitation
- Brand asset audits
Internal Branding Analysis and Activation
- Secret shoppers
- Internal brand development
- Corporate event planning
- Employee engagement analysis and activation
- Annual meeting production
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Brand culture development or extension
- Sales process protocol and training
- Physical/environmental tactics
- Workforce cultivation/development
- Advisory boards
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Intranets
- Employee appreciation events & special meetings
- Brand immersion activities
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Marketing Tactics
- Advertising: print, radio, TV, outdoor, online, etc.
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Photography
- Market research: traditional, online and proprietary
- Fleet graphics
- Direct marketing: traditional and online
- E-marketing: web, email, CMS
- Video
- Trade shows: displays, pre- + post-promotions
- Public Relations
- Special media events
and news conferences
- Media training
- Package design
- In-store point-of-sale material
- Strategic digital and social media
- Grassroots marketing tactics
- Ribbon cuttings and brand unveiling events
Speaking
- Keynote presentations
- Meeting facilitation
- Webinars
- Brand symposia
- Workshops
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