Too many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. That's as effective as a sign saying "clean restrooms.” This session presents ways to develop - then execute - a unique brand to customers, employees and prospects. 

In this webinar led by Martha Bartlett Piland, CFMP and founder of Banktastic, attendees will learn:

1. how aligning mission, purpose and brand will differentiate your bank from competitors
2. using an “all five senses” approach for brand authenticity
3. practical examples of how actions activate the brand promise for customers
4. how to extend the brand promise to employees for retention and attraction

FInd our more about how to register at PACB by clicking here.