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Financial branding for banks, credit unions and other financial brands by BANKTASTIC, a division of MB Piland Advertising + Marketing
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Events Calendar

Pennsylvania Association of Community Bankers—Employer Branding: 3 Vital Elements that Elevate Financial Institutions
Wednesday 30 October 2024, 09:00am - 10:00am
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Contact Tricia Fleisher Willhide, VP Education and Events

Employer Branding:  3 Vital Elements that Elevate Financial Institutions

The conversation is everywhere: quiet quitting, quiet firing, the Great Resignation and “how can I find great talent?” The antidote to this pain is a strong employer brand.  But financial organizations are notoriously bad at establishing their internal brand. “Great benefits and great place to work” are not an employer brand; they are the price of entry. 

Key Outline Points:

Financial institutions must develop a strong employer brand to attract and retain top talent. This session by Martha Bartlett Piland, CFMP, shows examples of banks with outstanding employer brands and digs deeper into:

  • What an employer brand is
  • What it is not
  • The 5 attributes of every successful brand
  • 3 ways to ensure your bank’s employer brand is a magnet for talent attraction and retention and – ultimately – customer loyalty.
Location Webinar
brand-o-matic
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