Brands that have a purposeful internal culture aligned with their customer promise generate long term loyalty and profit. Join Martha Bartlett Piland for smart ways to ensure your brand can stand the test of time. You'll learn:

• the importance of knowing and communicating your WHY
• practical examples of HOW to make your actions support your WHY
• the importance of engaging everyone in your organization

This session presents examples of how to ensure your brand permeates every aspect of customer, employee and supplier touchpoints for true authenticity. Includes a checklist and step-by-step ways to evaluate and prioritize.