Friday 10 February 2023, 10:00am - 11:00am
Too many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. That's as effective as a sign saying "clean restrooms.” This session presents ways to develop - then execute - a unique brand to customers, employees and prospects.
In this webinar led by Martha Bartlett Piland, CFMP and founder of Banktastic, attendees will learn:
- how aligning mission, purpose and brand will differentiate your bank from competitors
- using an “all five senses” approach for brand authenticity
- practical examples of how actions activate the brand promise for customers
- how to extend the brand promise to employees for retention and attraction
FInd our more about how to register at PACB by clicking here.
Location Online Webinar