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Michigan Bankers Association—Good News/Bad News: Crisis Communications
Thursday 13 April 2023, 10:00am - 10:50am
Contact Stephanie A. Fisher, CMP • SVP Education: This email address is being protected from spambots. You need JavaScript enabled to view it.

First, the bad news: mistakes happen. The good news: with proper advance planning and ready, structured response, bank marketers can minimize the risk from the bad publicity that affects reputation and brand.

Join Martha Bartlett Piland, CFMP, for an interactive session on:

  • how to plan ahead in case there's an issue
  • how to respond if an issue arises
  • media interview best practices
  • and more!

To find out more and register for Michigan Bankers Association BEST Education Summit and Trade Show, click here.

Michigan Bankers BEST Conference

Location Grand Traverse Resort, Traverse City, Michigan
MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check