First, the bad news: mistakes happen. The good news: with proper advance planning and ready, structured response, bank marketers can minimize the risk from the bad publicity that affects reputation and brand.

Join Martha Bartlett Piland, CFMP, for an interactive session on:

• how to plan ahead in case there's an issue
• how to respond if an issue arises
• media interview best practices
• and more!

To find out more and register for Michigan Bankers Association BEST Education Summit and Trade Show, click here.