The marketing department, like all other departments of the bank, will have to justify the marketing dollars invested. Therefore, what are ways that a bank marketer can build metrics to show the effectiveness of marketing dollars? In this session, Martha Bartlett Piland, CFMP from Banktastic will take a look at the more common options that a marketing department can employ to provide sound data supporting effective bank marketing.

See working examples of a marketing grid with measurable goals and KPIs and industry-standard ways to measure ROI on a marketing campaign.