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Michigan Bankers Association—Marketing Metrics
Friday 14 April 2023, 09:00am - 09:45am
Contact Stephanie A. Fisher, CMP • SVP Education: This email address is being protected from spambots. You need JavaScript enabled to view it.

The marketing department, like all other departments of the bank, will have to justify the marketing dollars invested. Therefore, what are ways that a bank marketer can build metrics to show the effectiveness of marketing dollars? In this session, Martha Bartlett Piland, CFMP from Banktastic will take a look at the more common options that a marketing department can employ to provide sound data supporting effective bank marketing.

See working examples of a marketing grid with measurable goals and KPIs and industry-standard ways to measure ROI on a marketing campaign.Michigan Bankers BEST Conference

Location Grand Traverse Resort, Traverse City, Michigan
MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check