banks

  • Brady Bunch is like blending bank cultures; Photo from Wikipedia and ParamountMergers and acquisitions are increasingly commonplace in the financial industry. So if your institution is joining or acquiring another, what do you do to ensure a perfectly blended culture that leads to consistent brand and customer experience at all branches?

    Look no further than the '70s-era TV show, the Brady Bunch for inspiration. Here are 3 takeaways you can use to get started.

  • me too bank brand signNearly every financial institution has a slogan. They believe it helps set them apart from competitors. And they think it’s a key part of their brand. While that may be so, we see two big problems with a majority of these slogans: 1) they don't truly differentiate, and 2) there’s no real support behind the promise.

    That's a big, bland problem.

  • First National Bank of No BrandWhen I was a new college freshman, a classmate who was also from out of town attempted to make a deposit in the local “first national bank.” It wasn’t the same “first national” that she had at home, but she hadn’t realized that. Some big confusion about her account ensued. 

    A couple of the frat boys next door thought it was hilarious. 

  • ripple effect of alliances

    When was the last time you thought about putting your well-known contacts and customers together to bring more value to everyone? As a banker, you know lots of people. Are you using that knowledge to expand your reach?

    It's time to step back and think about how you can help others with more innovation and less "banking as usual."

  • Girl Scout Cookie for bankersSoon, Girl Scout Cookie Time will return. Over the years you’ve come to expect—and thoroughly enjoy—your purchase experience. Whether your favorite is Thin Mints or Samoas, you might think the cookies are a little pricey. And you also think they’re worth every indulgent bite.

  • Blending bank board culturesYour first answer might conjure playground riddles from first grade: a frog in a blender. But it also might be the answer to a common struggle for merging institutions: their advisory boards.

    Without proper planning and an intentional effort, blending cultures of two advisory boards may cause things to “go round all day.”

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MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check