COVID-19

  • Stone Soup: the ancient lesson for today’s brands in COVID-19 crisis

    STONE soup lesson for brands MB PilandYou may remember this story from childhood. Stone Soup is a European folk tale where a hungry stranger from out of town convinces the locals that his soup recipe—the basis of which is nothing more than a stone—will become something extraordinary.

  • Time flies: use it or lose it

    Image of clock dissolving In recent years, being busy, overworked and sleep-deprived has become a badge of honor. Ask how they’re doing at a cocktail party or a Zoom meeting, and inevitably, people proudly reply, “I am so busy.” Or they just answer emphatically, “BUSY!”

    And especially in times of crisis, these same people feel ashamed to say they have down time or that they took some time away.

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MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check