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Financial branding for banks, credit unions and other financial brands by BANKTASTIC, a division of MB Piland Advertising + Marketing
Health Marketing by MB Piland Advertising + Marketing

leadership

  • 3 better ways to launch your next campaign: start with employees

    employees help launch bank brands It’s time for an update. You’ve held the focus groups, shopped the competition and worked with your agency to create a brand that truly differentiates your institution from all others. One caveat: don’t launch it to customers and the public without a memorable premier for your most critical audience—employees.  

  • Culture lessons from a turkey wrangler

    Turkey culture bad for businessMy mother grew up in West Virginia. Like many families at that time, hers had a sizable garden and some chickens and turkeys. Typically, my grandmother tended the garden and kept all the myriad household projects neatly organized and running smoothly. (Martha Stewart would be proud.)

  • Practice makes permanent: for music and brands

    piano lessons: practice makes permanentYou're heard the expression "practice makes perfect." Esteemed music professionals will tell you a better motto is "practice makes permanent."  

    Here are their words of wisdom for bankers who want their business to perform like rockstars.

  • There's no excuse for "nobody told me."

    orange cross sick brandI recently heard someone in the c-suite of a company say that a key business development strategy hadn’t been launched because nobody told him to do it. I was shocked.

    Why is he waiting—and by whom—to be told? Is this laziness or a symptom of something else?

  • You're not making it easy for me to do business with you

    BANKERS: WILL YOU NOTICE WHEN I'M GONE?Dear Community Banker X: Your technology is behind. Your ATM is dysfunctional and you don’t seem to care whether I can easily do business with you or not. I’m sending out an SOS.

brand-o-matic
MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check