sales process

"Not a problem" for lazy brands—and what to do about it

“Not a problem,” the customer service person said to me on the phone as we were wrapping up my transaction. What!? Not a problem? For who—you!? Wait a minute. Who is the customer here?
Stop talking about a sales funnel and think of it as a chain instead

Old school sales guys will tell you sales is just a numbers game. Get enough prospects into the funnel and they’ll dump out X% of customers at the bottom. Easy.

News flash, Herb Tarlek: your lack of a system is as outdated as your plaid polyester coat.