secret shopping

  • brush up your brandBranders often overlook or ignore things that can have a big impact on the impressions they make on their customers. Case in point: the coat closet.

    Some organizations inadvertantly leave others with a bad taste in their mouths over their closets—or lack thereof. Here's why:

  • your brand slip is showingOccasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as entertaining as a Marx Brothers sketch. You won't.

    Here are some trouble spots to look out for—and what to do about them.

brand-o-matic
MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check