social media

  • Better business development starts with heartburn: part 2

    Solve their brand heartburnWhen a bank's business development team gets charged up and ready to call on prospects, they’re often so eager to talk, they forget to find out about what’s keeping the prospect up at night. "Me, me, me!", they say. Don't be that guy.

  • Branders: don't wait for your customers to make a racket

    cute white bunny with carrotMy mother has an irresistibly cute pet rabbit named Bandit. She’s trained him to perform a few tricks, and it turns out that he’s much smarter than anyone thought. Each day at 3:00pm, Bandit expects a baby carrot. And if a carrot isn't promptly provided at the appointed time, he makes enough racket in his cage that he can’t be ignored.

  • Branders: stop shouting and start listening

    megaphone branders must stop shoutingThe strongest brands on earth have a two-sided relationship with their fans. Like any real life relationship, there’s give and take. Speaking and listening.

    If you’re only focused on advertising, posting, tweeting and shouting, you’re going to miss what people say—and think—about your brand.

  • Burn notice: marketing intelligence from fabled spies

    640px Burn Notice logo.svgThe television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart.

  • First national banks are confusing the heck out of us

    First National Bank of No BrandWhen I was a new college freshman, a classmate who was also from out of town attempted to make a deposit in the local “first national bank.” It wasn’t the same “first national” that she had at home, but she hadn’t realized that. Some big confusion about her account ensued. 

  • Nobody likes a pushy brand

    pushy brand pink handAn increasing number of brands are trying to push themselves into people’s faces. They think this approach will move audiences to their way of thinking. Instead, it does just the opposite. Here are 3 places where it happens and what to do instead.

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