social media

  • Better business development starts with heartburn: part 2

    Solve their brand heartburnWhen a bank's business development team gets charged up and ready to call on prospects, they’re often so eager to talk, they forget to find out about what’s keeping the prospect up at night. "Me, me, me!", they say. Don't be that guy.

  • Branders: don't wait for your customers to make a racket

    cute white bunny with carrotMy mother has an irresistibly cute pet rabbit named Bandit. She’s trained him to perform a few tricks, and it turns out that he’s much smarter than anyone thought. Each day at 3:00pm, Bandit expects a baby carrot. And if a carrot isn't promptly provided at the appointed time, he makes enough racket in his cage that he can’t be ignored.

  • Branders: stop shouting and start listening

    megaphone branders must stop shoutingThe strongest brands on earth have a two-sided relationship with their fans. Like any real life relationship, there’s give and take. Speaking and listening.

    If you’re only focused on advertising, posting, tweeting and shouting, you’re going to miss what people say—and think—about your brand.

  • First national banks are confusing the heck out of us

    First National Bank of No BrandWhen I was a new college freshman, a classmate who was also from out of town attempted to make a deposit in the local “first national bank.” It wasn’t the same “first national” that she had at home, but she hadn’t realized that. Some big confusion about her account ensued. 

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