MB Piland has earned national certification as a Women Owned Small Business, recognized by the United States Small Business Administration.
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MB Piland has earned certification as a Women's Business Enterprise by the Women's Business Enterprise National Council.
"We're thrilled to have achieved this certification," said Martha Bartlett Piland, president and CEO.
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The brandscape is rife with snares for marketers who are spread too thin to notice when elements of their communications are off target—or worse—send a crippling message.
Here’s a sampling of the top 5 offenders we’ve recently noticed and how to fight them:
Read MoreWhen getting there isn’t half the fun
This article written by guest columnist Finnegan Reilly, a Business student from Emory University.
July is the busiest month of the year for vacationing families. America’s largest airlines, such as Delta Air Lines, are built on prestige and comfort which don’t always offer a price point that appeals to infrequent or budget-conscious customers.
Read MoreKids on summer break are like a force of nature unleashed—a whirlwind of energy and imagination. They’re ready to leap off the high dive. They see adventure around every corner. Their appetites for fun can serve as an inspiration for every brand.
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This is a social media case study of Ryanair. If you're not familiar with them, buckle up. It's not just their planes that have "firm" ("hard") landings.
For example, should brands taunt customers who complain? Test your knowledge...
Read MoreWhile many people say they want to be more innovative and solve problems better, they tend to get stuck in comfortable routines. Alas, a comfortable brain quickly becomes a lazy brain. In this new year, resolve to put your brain on an exercise regimen and find new power in your ideas.
Read MoreCustomers can be rude. Demanding. Short-tempered. The post-pandemic world has created a new host of irritable people who are the bane of customer-facing employees. Emerging from the confines of the pandemic, these customers are like an angry swarm of bees on a mission to get their way, even if they have to sting a few people to do it.
Read MoreIn the day-to-day rush, it’s easy to get dazzled by new, shiny ideas. Business leaders can find themselves asking, “Wouldn’t it be great to have a new video?” or plunging headlong into planning a special event with lots of glitz—without asking how success will be measured and if the effort will move the company toward its goals.
Read MoreMarketers polish their brands to a high gloss shine. Every word, color and font carefully honed to perfection. When marketing works effectively, leads are generated and new customers come in the door, call or go to your website.
But these victories won’t do you any good if the customer experience falls short.
Read MoreMartha Bartlett Piland launches book for financial brands: Beyond Sticky.
For every banker who wants to get off the commodity hamster wheel, Beyond Sticky, by Martha Bartlett Piland, is a first-of-its-kind book on bank marketing, innovation and branding. It’s filled with guidance on building a value-driven brand by connecting all departments in the bank.
Read MoreA guidebook for fostering the curiosity and creativity that solve everyday problems.
Creativity solves problems, engineers spaceships, builds brands and more. It makes everything go.
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