brand audit

  • Brand Audit Checklist MB PilandKeeping your brand aligned means regularly auditing everything that tells your story. When you evaluate advertising and PR messages, you should never overlook the many other things that speak loud and clear.

    Here’s a starting checklist of additional things to monitor for your public-facing brand:

     

  • Dear Brand You Broke My HeartI’ve been a loyal Mercedes Benz driver for nearly 20 years and four different E Class sedans. The last one let me down so hard I won’t go back. The reason: they cut corners and it broke my heart.

    Here’s a warning to brands everywhere about the dangers of subbing cheaper materials and snubbing your loyal fans.

  • Zipped lips hurt brandsKeeping your brand aligned means paying attention to the messaging and stories you tell inside your organization, not just what you say in public.

    Why? Because without an intentional internal brand, your public-facing messages will never be truly authentic.

brand-o-matic
MB Piland Advertising + Marketing: Culture Quiz
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