innovation

  • 5 ways to get a super sticky, can't-put-it-down brand

    sticky tapeFor many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5 senses create something super sticky. Like double stick tape, 
it's nearly impossible to put down. Here are 5 ways to bond your brand to its fans.

  • Branders: stop shouting and start listening

    megaphone branders must stop shoutingThe strongest brands on earth have a two-sided relationship with their fans. Like any real life relationship, there’s give and take. Speaking and listening.

    If you’re only focused on advertising, posting, tweeting and shouting, you’re going to miss what people say—and think—about your brand.

  • Business spaghetti: stop waiting to see what sticks

    marketing tactics like spaghetti"Things change so fast, there's no room for a plan," we've heard more than once—from more than one CEO. They don't want to be tied down, so they throw out random tactics and wait to see what sticks. Here are 3 ways to be ready for change while still working a smart plan for your brand.

  • Make your customers look good to their customers and win at customer loyalty

    block and tackle for your brandMany community financial institutions say they’re customer-centric, yet have a brand promise too focused on the bank. What if your brand difference is about helping your customers win with their customers?

    That would merit some roaring fans. Here's how:

  • The infrastructure of your company starts with culture

    Infrastructure for Brands is Culture MB PilandOften unseen, corporate culture is your essential power supply that keeps everything moving full speed ahead. And like technicians who conduct an energy audit, or engineers who design bridges, you need to ensure your organization is fit from the inside out.

    Here are three ways to ensure your infrastructure supports a powerful future.

  • There's no excuse for "nobody told me."

    orange cross sick brandI recently heard someone in the c-suite of a company say that a key business development strategy hadn’t been launched because nobody told him to do it. I was shocked.

    Why is he waiting—and by whom—to be told? Is this laziness or a symptom of something else?

  • Time flies: use it or lose it

    Image of clock dissolving In recent years, being busy, overworked and sleep-deprived has become a badge of honor. Ask how they’re doing at a cocktail party or a Zoom meeting, and inevitably, people proudly reply, “I am so busy.” Or they just answer emphatically, “BUSY!”

    And especially in times of crisis, these same people feel ashamed to say they have down time or that they took some time away.

brand-o-matic
MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check