employee engagement

  • NOT A PROBLEM is a problem for your brand“Not a problem,” the customer service person said to me on the phone as we were wrapping up my transaction. What!? Not a problem? For who—you!? Wait a minute. Who is the customer here?

  • Moriyah RambergSpecial blog submission by Moriyah Ramberg

    I was lucky enough to be selected for MB Piland’s internship program this summer. Now that I’ve had time to reflect on it,  I'd like to share tips on how to make an internship a valuable experience for both boss and intern, starting with the first day.

  • vitaminis for your brand It’s an all-too-common malady: sales are flabby or fundraising goals are lagging, so leadership determines that a fresh new ad campaign is just the thing to make everything right.

    When we start asking questions to diagnose the situation, we often discover something else: an internal problem.

  • smile for your brand The starlet (insert name) was stunningly beautiful—until she opened her mouth and became a devastating disappointment to her fans. Her foot will be removed from her mouth with the help of a good PR agent.

    Branders: it’s harder for you. You have numerous people who can make your brand look dazzling—or like Hollywood’s biggest trainwreck.

  • Zipped lips hurt brandsKeeping your brand aligned means paying attention to the messaging and stories you tell inside your organization, not just what you say in public.

    Why? Because without an intentional internal brand, your public-facing messages will never be truly authentic.

  • employee retreat root canalBe honest: have you ever heard an employee (sincerely) say “OH cool—I’m so excited!” when you announced a staff retreat? For many, the thought of a day away from the office stuffed into a conference room to plan sounds like as much fun as a root canal.

     

  • Customer and employee journey Marketers are spending a lot of time talking about the customer journey. We’re not hearing the same talk about the employee journey, and that’s a shame. Because the customer journey with your brand will be bumpy at best if the employee journey isn’t thoughtfully mapped out and put into action first.

  • monster dooms your brandLast week, a hot, tired delivery man came into our office with some much-needed supplies. He delivered more than just packages. He delivered angry, ugly opinions about someone else’s brand.

  • orange cross sick brandI recently heard someone in the c-suite of a company say that a key business development strategy hadn’t been launched because nobody told him to do it. I was shocked.

    Why is he waiting—and by whom—to be told? Is this laziness or a symptom of something else?

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MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check