employee engagement

  • "Not a problem" for lazy brands—and what to do about it

    NOT A PROBLEM is a problem for your brand“Not a problem,” the customer service person said to me on the phone as we were wrapping up my transaction. What!? Not a problem? For who—you!? Wait a minute. Who is the customer here?

  • 3 better ways to launch your next campaign: start with employees

    employees help launch bank brands It’s time for an update. You’ve held the focus groups, shopped the competition and worked with your agency to create a brand that truly differentiates your institution from all others. One caveat: don’t launch it to customers and the public without a memorable premier for your most critical audience—employees.  

  • 4 tips for your intern's first day—according to an intern

    Moriyah RambergSpecial blog submission by Moriyah Ramberg

    I was lucky enough to be selected for MB Piland’s internship program this summer. Now that I’ve had time to reflect on it,  I'd like to share tips on how to make an internship a valuable experience for both boss and intern, starting with the first day.

  • An ad campaign won't fix what's wrong with your team

    vitaminis for your brand It’s an all-too-common malady: sales are flabby or fundraising goals are lagging, so leadership determines that a fresh new ad campaign is just the thing to make everything right.

    When we start asking questions to diagnose the situation, we often discover something else: an internal problem.

  • Blending cultures in a merger–3 lessons from the Brady Bunch

    Brady Bunch is like blending bank cultures; Photo from Wikipedia and ParamountMergers and acquisitions are increasingly commonplace in the financial industry. So if your institution is joining or acquiring another, what do you do to ensure a perfectly blended culture that leads to consistent brand and customer experience at all branches?

    Look no further than the '70s-era TV show, the Brady Bunch for inspiration. Here are 3 takeaways you can use to get started.

  • Branders: take that foot out of your mouth

    smile for your brand The starlet (insert name) was stunningly beautiful—until she opened her mouth and became a devastating disappointment to her fans. Her foot will be removed from her mouth with the help of a good PR agent.

    Branders: it’s harder for you. You have numerous people who can make your brand look dazzling—or like Hollywood’s biggest trainwreck.

  • Culture lessons from a turkey wrangler

    Turkey culture bad for businessMy mother grew up in West Virginia. Like many families at that time, hers had a sizable garden and some chickens and turkeys. Typically, my grandmother tended the garden and kept all the myriad household projects neatly organized and running smoothly. (Martha Stewart would be proud.)

  • Do you have a credo? How having a heart matters.

    Martha heart painting croppedWhile many organizations say they have heart, rare are those who have created a culture that truly inspires passion. The word ‘credo’ (I believe) comes from ‘cor do’ (I give my heart).

    Do employees, customers and community give their heart to your brand? Here are some things to seriously consider:

  • Do you live your slogan, or are you a copycat bank?

    me too bank brand signNearly every financial institution has a slogan. They believe it helps set them apart from competitors. And they think it’s a key part of their brand. While that may be so, we see two big problems with a majority of these slogans: 1) they don't truly differentiate, and 2) there’s no real support behind the promise.

     

  • Don't talk out of both sides of your mouth: an 11 point audit for your internal brand

    Zipped lips hurt brandsKeeping your brand aligned means paying attention to the messaging and stories you tell inside your organization, not just what you say in public.

    Why? Because without an intentional internal brand, your public-facing messages will never be truly authentic.

  • Employees: the power brokers of your brand

    MBPiland Brand Touchpoint Infographic.Cropped2You work very hard to craft a consistent brand message. That only takes you so far.

    The real power brokers of the brand are employees. Read more for just a glimpse of all the ways they can help build the brand—or torpedo it.

  • From groan to great: make your next retreat the best yet

    employee retreat root canalBe honest: have you ever heard an employee (sincerely) say “OH cool—I’m so excited!” when you announced a staff retreat? For many, the thought of a day away from the office stuffed into a conference room to plan sounds like as much fun as a root canal.

     

  • Is your brand as appreciated as an extra button?

    ButtonWhy should you be an “extra button” brand? The extra button brand is the one who gets a customer by when he’s in a pinch. It's the brand that helps a customer save face. It's the brand that has your back.

    Deliver that kind of service, and you’re the life saver that builds unquestionable loyalty.

  • Practice makes permanent: for music and brands

    piano lessons: practice makes permanentYou're heard the expression "practice makes perfect." Esteemed music professionals will tell you a better motto is "practice makes permanent."  

    Here are their words of wisdom for bankers who want their business to perform like rockstars.

  • Sweet 16: a (brand) new year is here

    sweet 16 for your brand thumbnailThough this week heralds the arrival of a brand new year, we’ll be making resolutions for 2017 before we know it.

    Don't let 2016 slip away because you were too busy.

    Here are 16 strategies for a stronger, more profitable brand.

  • Sweet 16: strategies for the (brand) new year

    sweet 16 for your brand thumbnailThough this week heralds the arrival of a brand new year, we’ll be making resolutions for 2017 before we know it.

    Don't let 2016 slip away because you were busy.

    Here are 16 strategies for a stronger, more profitable brand.

  • The customer journey starts with your employee journey

    Customer and employee journey Marketers are spending a lot of time talking about the customer journey. We’re not hearing the same talk about the employee journey, and that’s a shame. Because the customer journey with your brand will be bumpy at best if the employee journey isn’t thoughtfully mapped out and put into action first.

  • The delivery man and dark tales: a beastly lesson for your brand

    monster dooms your brandLast week, a hot, tired delivery man came into our office with some much-needed supplies. He delivered more than just packages. He delivered angry, ugly opinions about someone else’s brand.

  • There's no excuse for "nobody told me."

    orange cross sick brandI recently heard someone in the c-suite of a company say that a key business development strategy hadn’t been launched because nobody told him to do it. I was shocked.

    Why is he waiting—and by whom—to be told? Is this laziness or a symptom of something else?

  • What’s green and goes round and round all day?

    Blending bank board culturesYour first answer might conjure playground riddles from first grade: a frog in a blender. But it also might be the answer to a common struggle for merging institutions: their advisory boards.

    Without proper planning and an intentional effort, blending cultures of two advisory boards may cause things to “go round all day.”

  • Why a sales contest can put your brand on dangerously thin ice

    bank brand on thin iceLast week at a social event, I spoke with a man who works at a local community bank. I asked about his job and he shocked me by saying “I hate it!” then told me about how he and his associates are pressured to sell additional products to customers and he feels it’s “immoral to try and sell them things they don’t need.” Yes, he said immoral.

    This is frighteningly thin ice—especially for a financial brand.

  • Why your officer calling program is destined to fail

    Bad sales program is a fail for bankersYou have new marketing brochures, a fantastic iPad sales presentation and you’re ready to turn your bankers loose. You're certain this is the time they’ll get out there and land some shiny new relationships.

    Will they do it? Or are you going to be disappointed again? Here are 3 reasons your campaign is destined to fail—and how to fix it.

  • You're not making it easy for me to do business with you

    BANKERS: WILL YOU NOTICE WHEN I'M GONE?Dear Community Banker X: Your technology is behind. Your ATM is dysfunctional and you don’t seem to care whether I can easily do business with you or not. I’m sending out an SOS.

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MB Piland Advertising + Marketing: Culture Quiz
MB Piland Advertising + Marketing: Health Check