The Precast Concrete Institute (PCI) is an association for precast concrete manufacturers in the U.S. PCI develops, maintains and dissemminates the Body of Knowledge for designing, fabricating and constructing precast concrete structures and systems.

MB Piland was engaged to help PCI develop a brand position that would convey the achievements and advantages of using precast concrete to key audiences such as architects, engineers, contractors and building owners. This position had to work well with existing messaging to convey precast's versatility, efficiency and resiliency. From this direction, How Precast Builds was born.