Berrie Crush was very weak and in danger of being dropped entirely by many retailers. The problem: consumers thought of it as a flavor "variety," and didn't understand its unique benefits. So the product was moving sluggishly.
MB Piland helped the brand with a makeover, a new name and redesigned packaging, treating the box as a "billboard" for benefits and product attributes so it would literally leap off the shelves. Then we added sales support and dealer promotions. The result: a brand with new life!