As pillars of mental health and recovery for children and adults in this region, the merger of Family Service & Guidance Center and Valeo Behavioral Health Care presented a momentus challenge to MB Piland: to create a new name and identity that would honor and reflect the depth of expertise, services and storied histories of both organizations while looking forward as a unified entity that would include and expand its reach beyond its current footprint. 

“Astra,” the Latin word for “stars,” appears in the Kansas state motto and symbolizes resilience and perseverance in the face of challenges. For the newly merged organization, it reflects a commitment to helping individuals, children and families not only improve their mental health but thrive and live fulfilling lives. 

In addition to developing the logo suite, brand standards and stationery package, we also created a short video to unveil the merged brand.