Midland Care offers hospice care, home health and other elder care services in northeast Kansas. We've boosted region's oldest nonprofit's presence with a multimedia campaign that overcomes age, race and gender and focuses in on what matters most: the love and warm memories of living as a family.
"I love the new commercial! It hits the high points and is "cute" without being cheesy or saccharine. Using the imagery with the paper allows the viewer to add their own personal situation without connecting to a person or image on screen (kind of important in your industry --- one could risk alienating a demographic by using actors). Really well done."
