We developed a Marketing Blueprint to help United Way's Successful Connections reach expectant parents with information to help their babies get a healthy start. A key element of the Blueprint called for selling this program first to health care professionals: a very important internal audience.

Getting this internal buy-in helped ensure better external communications for the ultimate audience. This bilingual poster is part of the campaign that reaches mothers when they're a captive audience—the exam room.

United Way Successful Connections (click to enlarge)