We'll share things everyone should know about Internal Branding at IABC's 2013 world conference. Alex Reilly will co-present with our client Amy Manske from Myers and Stauffer. Serve Your Kool-Aid and Drink it Too is a case study on implementing a rebrand from the inside out.

We'll share a real-world example of aligning purpose, people and passion to develop an unshakeable brand—essential for a rapidly growing company. More details about the conference can found at: IABC World Conference. The video here is a sneak peek of the presentation.