Do your ambassadors wear the colors?

children wearing green t-shirtsRecently my children went back to school. A sheet came home asking parents to have their children wear specific colors for the first two weeks of class. The reason: our kindergarteners need help learning their colors. First it was Red Day. Then Brown Day.

Purple Day was hard for my son, who doesn't have a purple shirt, but easy for my daughter. They were diligent about choosing their attire to meet the color schedule.

A visit to the school this week showed that most of the students complied with the request. The result was a cafeteria full of the dominant color of the day. What a great tool to reinforce color concepts for young scholars!

So, whose job is it to teach children their colors? The teachers? Parents? Yes, but the kindergarten teachers rallied some important ambassadors to carry the color message: the older studentschildren wearing blue t-shirtsBlue Day in the school as well as all of the school staff. Students are a powerful and influential peer group that the kindergartners have little direct contact with, but see every day in the halls, at recess, in the cafeteria and at the bus stop. And teachers, administrators, librarians and other staff are also highly visible to the youngest students.

In your business, who are your best ambassadors for brand and sales messages? Are you overlooking an important group? Are your employees siloed from one another or from customers? Take a moment to assess who is "drinking your Kool-Aid," and who isn't. Find ways to engage them so that everyone in your organization can wear the colors.

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