A meaningful brand is much more than just a logo or slogan. When done well, it delivers an experience that's far more than the sum of its parts. See our infographic for a look at how to evaluate and build yours further.
Be everywhere
Make sure that anywhere the brand is experienced, it delivers the right message to the right audience. Employees, customers, suppliers, board members, referral sources—they're all audiences that matter. Does your brand touch them in the right way, or are there some key areas you're overlooking?
Be better
Our infographic offers some idea starters on evaluating your brand experience inside and out. Depending on the type of your organization, the list could grow longer.
MB Piland brand map infographic. Click the image to enlarge.
Be more
Intentionally developing both the internal brand and the external brand—and ensuring they're seamlessly aligned—creates a brand that becomes legendary. And that will pay dividends in increased loyalty, sales and profits.
Is your brand on autopilot? If so, you need an audit and a game plan. Call Martha at 785.969.6203 for help.
Tags: brand experience, internal brand, employee, brand standards, culture, purpose, target audiences, profit, loyalty, sales
