Birds and brands: both can be small and mighty

tiny bird: small and mightyBirds and brands: both can be small and mighty

The first thing I noticed as I looked out my kitchen window Wednesday morning was that my bird feeders were pretty much empty. A bit of guilt hit me as I thought about how I’d procrastinated for the last few days on making the stop at the hardware store for more birdseed.

But then I noticed something that made me smile. On the feeder closest to the window, I saw a very tiny, buff-colored bird sitting on the feeder and—what? Feasting. That bird was so small, she could fit more than half her body into the opening in the feeder. She was making a veritable feast of the seed that hadn’t spilled out. That's the seed that most other birds would never be able to reach because they’re just too big, or couldn’t see.

I like to think that the bird felt pretty pleased with herself. She saw an opening (literally) and seized a fine opportunity that fit her unique abilities.

My first reaction at seeing the “empty” bird feeders was to feel guilty. But the bird reminded me of something I already believed. She demonstrated that noticing small details—and matching them with unique talents and attributes—is powerful. What might first feel like a losing situation can be turned into a victory dance if you're present, and you're paying attention.

How many times do brands overlook simple, seemingly insignificant details that can make a huge difference in their business? Those small things can either build or erode all their hard work.

How can a kernel of an idea grow into something bigger that delights customers? All that’s needed is to see it, then give it a little care and feeding.

Can a sliver of a splinter turn into something so irritating that a customer goes somewhere else to find relief? Maybe all that’s needed is a little care and nurturing—but it has to be recognized in the first place.

Small can be mighty. Take some time today to really look at your brand. Get a lot of different views. Start first with your internal customers: employees, suppliers and partners. What do they think? What do they hear? What have they noticed? Are there some tiny details that can turn into a feast—or a failure? Find out. Do it now.

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