Choose your customers first

seth godinAnother thought-provoking read from Seth Godin's daily blog: Choose your customers first. In this post, Seth talks about how we often rush to the end: creating a product, and then trying to shoehorn in our brand and customers. This is especially dangerous for rapidly growing companies.

Take a few minutes to read his post here. Then think about all your customers—not just the end-users—but also the employees, investors and strategic partners. These internal customers are critical to a strong, sustainable enterprise. Be sure to develop with them in mind, too.

Strategy and "first things first" create a stronger, more sustainable brand.


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