“The Dip” by Seth Godin

A book I pick up again and again. My friend Patti Bossert is a very successful businesswoman. She recommended this book to me and I confess I still have her copy. Subtitled "a little book that teaches you when to quit (and when to stick)" the dip offers insights into whether that setback is merely a temporary occurrance, or a Cul-de-Sac that you will never leave, no matter how hard you try.

Godin says what sets superstars apart from the rest of the pack is their ability to recognize and escape dead ends quickly—moving on to achievements that really matter. Contrary to the adage, Godin says winners do quit. They quit fast—and often—because they recognize where their effortts are better spent. This is a quick read that provokes self examination in a new light. 

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