Inside-out Blog

What the Marines and Argo teach us about powerful internal culture

Huff PostSeparating the "real" from the "Hollywood" is always tough for a movie based on a true story. Wonder about details and characters in the film Argo? A recent interview on Huffington Post says one thing's certain: the famous, "Argo f*** yourself" was real.

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Straight up: how Maker's Mark almost put its brand on the rocks


MakersMarkphoto
There's been a dizzying amount of talk about the Maker's Mark decision to cut the alcohol content in its bourbon—then reversing the decision because of the public outcry.

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Turning intense leadership into a high powered internal brand


Art Petty's Leadership Caffeine can jazz up an internal cultureA good read from Art Petty's Leadership Caffeine
We've all worked for intense people. Maybe you're an intense person who's had to lead a team.

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Why high growth companies need internal champions

The Black Knight as championSo, you get it. In order for your rapidly growing company to succeed, your internal brand needs to align with your external brand, and your employees are the most important customers.

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How Sim City is like your internal brand

Sim City is like your internal brandWhat can Sim City teach us about our internal brands? Investment in infrastructure is always a smart move. Cities know it. Civil engineers understand it. Without strong infrastructure, things start to crumble.

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Why would I want to work for me?

MB Piland has questions:would you hire you?I stongly believe a company's brand is only as strong as its talent. That's why our Expert Source model is such an asset in our  work.

But whether your structure is traditional or nontraditional, the truth remains: talent will make or break you.

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Give me a WE!

MB Piland loves Safeway employess who live the internal brandI've noticed that in some companies, an employee talking about the organization will say they, instead of we. That bothers me—a lot—because it's an indication that the employee doesn't feel like part of the company.

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Combine fun and function with a social media platform that builds your internal brand

MB Piland - Building your internal brand with social media platform.

It's smart to combine fun and function with internal social media. Internal Affairs: Social Media at the Office in today's Ad Age Digital is a good read.

It's smart to combine fun and function with internal social media.

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