Get out of your own way: 3 obstacles to profit that start with you
- Written by: Martha Bartlett Piland
Too many CEOs are looking for growth but can't seem to get out of their current rut. Their greatest obstacle? Themselves.
Here are 3 common examples and how to obliterate them.
Tactics without strategy is just noise
- Written by: Martha Bartlett Piland
We often encounter business leaders trying to skip to the end without doing the hard work it really takes to get there. They jump from one big idea—or consultant—to the next, looking for the shortcut to leapfrog past their competition.
Environmental Branding: True Brand Immersion
- Written by: Alexandra Reilly
Creating a powerful brand experience goes far beyond having a sign outside and welcome mat at the front door. It's about expressing the brand's personality and promise everywhere. Read on for ways your environment can get your brand off the B list.
A simple employee recognition builds a contagious brand
- Written by: Martha Bartlett Piland
Employee recognition programs can be healthy internal brand builders—or just band-aids. St. Mary's Medical Center in Grand Junction, Colorado has a program that makes everyone feel fantastic.
Brand focus: Keep your eye on the ball
- Written by: Alexandra Reilly
Here in Kansas, everyone's got World Series Fever. The Kansas City Royals are playing in the series for the first time since 1985. Royals merchandise is flying off the shelves and blue is to be seen everywhere.
Bran-damage: 10 sneaky things that poke holes in your brand
- Written by: Martha Bartlett Piland
Sneaky, insidious little inconsistencies in your brand add up to big holes. That means you have to work harder or spend more to overcome them—unless you act quickly. Read on for our top 10 things to watch.
How to make your employee appreciation event one they'll actually appreciate
- Written by: Martha Bartlett Piland
Employee appreciation events are usually born of good intentions. But somewhere in the planning process, committees and "have tos" suck out all the fun faster than a Dyson Ball. Here are 4 ways to make your event a rousing success.
Walgreen's Be Well slogan: prescription or placebo?
- Written by: Martha Bartlett Piland
I dropped in at Walgreens recently, picked up a few items to help me battle a wretched cold, and the woman at the cash register thanked me and said, "Be well." I felt like she really meant it and I almost stopped in my tracks.
BRAND BASKET CASE: A CRAZY EMPLOYEE ENGAGEMENT STORY
- Written by: Alexandra Reilly
Do your employees love your brand, and you, so much that they'd go on strike for you if you were fired?
Sounds crazy, but it happened this summer.
Fruit bowls and brands: beware the buried blemish
- Written by: Martha Bartlett Piland
At the bottom of the fruit bowl, out of sight, a tiny blemish starts to fester. On top, everything looks beautiful and healthy. But eventually, an odor develops. By the time you investigate—and actually find it—it has spread.
