Inside-out Blog

A simple employee recognition builds a contagious brand

Peer recognition helps build a healthy cultureEmployee recognition programs can be healthy internal brand builders—or just band-aids. St. Mary's Medical Center in Grand Junction, Colorado has a program that makes everyone feel fantastic.

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Brand focus: Keep your eye on the ball

Royals mascot2Here in Kansas, everyone's got World Series Fever. The Kansas City Royals are playing in the series for the first time since 1985. Royals merchandise is flying off the shelves and blue is to be seen everywhere.

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Bran-damage: 10 sneaky things that poke holes in your brand

Brand with a holeSneaky, insidious little inconsistencies in your brand add up to big holes. That means you have to work harder or spend more to overcome them—unless you act quickly. Read on for our top 10 things to watch.

 

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How to make your employee appreciation event one they'll actually appreciate

employee party: make it one worth celebratingEmployee appreciation events are usually born of good intentions. But somewhere in the planning process, committees and "have tos" suck out all the fun faster than a Dyson Ball. Here are 4 ways to make your event a rousing success.

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Walgreen's Be Well slogan: prescription or placebo?

Walgreen LogoI dropped in at Walgreens recently, picked up a few items to help me battle a wretched cold, and the woman at the cash register thanked me and said, "Be well." I felt like she really meant it and I almost stopped in my tracks.

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BRAND BASKET CASE: A CRAZY EMPLOYEE ENGAGEMENT STORY

Screen Shot 2014-09-25 at 5.18.27 PMDo your employees love your brand, and you, so much that they'd go on strike for you if you were fired?

Sounds crazy, but it happened this summer.

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Fruit bowls and brands: beware the buried blemish

one bad apple can spoil the whole brandAt the bottom of the fruit bowl, out of sight, a tiny blemish starts to fester. On top, everything looks beautiful and healthy. But eventually, an odor develops. By the time you investigate—and actually find it—it has spread.

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4 ways to sell without selling out

MB Piland teaches cross selling to grow salesEvery high growth company wants to continue to grow sales and profits. And whether "sales" is in their title or not, you must get everyone throughout the organization to offer more to customers. Read on for 4 examples that offer win-win help—not just selling stuff people don't need.

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HUT, HUT, SNAP! COACH YOUR BRAND (AND PEOPLE) TO VICTORY

pink and black baseball coach capFootball is here! To "kick things off," here's our checklist to build a winning team, along with quotes from Paul "Bear" Bryant, one of the most highly regarded college football coaches of all time.

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Infographic: mapping brand experience

MB Piland brand map infographicA meaningful brand is much more than just a logo or slogan. When done well, it delivers an experience that's far more than the sum of its parts. See our infographic for a look at how to evaluate and build yours further.

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