Infographic: mapping brand experience
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- Written by: Martha Bartlett Piland
A meaningful brand is much more than just a logo or slogan. When done well, it delivers an experience that's far more than the sum of its parts. See our infographic for a look at how to evaluate and build yours further.
Time to dance with the one who brought you
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- Written by: Martha Bartlett Piland
The heartbreak of going on a date with her "steady," only to see him schmoozing up the other girls at the party has a lot in common with the mob of marketing messages targeted at new customer acquisition.
Did you find everything you need?
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- Written by: Martha Bartlett Piland
How many times have you heard that question: at a check-out counter, at the end of a website transaction or the closing of a customer service call? I'll ask you another question: how many times did you believe the question was sincere?
Infographic: Map your internal-external strategy
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- Written by: Martha Bartlett Piland
Planning for a well-aligned marketing strategy is important. When the internal brand and external brand are in sync it's far easier to build loyalty, revenue and profit. Read more for a fictitious graph and some inspiration.
How honeybees and jackalopes can spur innovation
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- Written by: Martha Bartlett Piland
While the word "innovation" is almost ubiquitous, the ability to come up with new ideas that are truly groundbreaking seems to be anything but. Enter honeybees and jackalopes—and how they can lend a hand. (Photo by Louise Docker.)
Oversights (like tagless tights) that strangle repeat sales
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- Written by: Martha Bartlett Piland
Successful brands work hard to foster repeat sales. They often spend on big programs but can easily overlook smaller details that hobble ongoing revenue.
Here are three things to watch for:
4 Ways to "Stretch Armstrong" your brand
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- Written by: Martha Bartlett Piland
'70s era Stretch Armstrong was known for incredible, über-stretchy acrobatics that helped him catch bad guys. With engineering and ingenuity, branders can also accomplish big feats and capture more market share.
Here are 4 ways to grow sales from the inside out.
Pomp and Circumstance
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- Written by: Alexandra Reilly
It's graduation season. Graduations have gotten a lot fancier since I was in school: large parties, catered food, extravagant gifts. That's a lot of pomp for their circumstance. But with the high price of higher education, some festivities are in order. It's a big deal.
7 Tips from Shakespeare to Inspire Employees
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- Written by: Alexandra Reilly
TIPS FROM THE BARD
Shakespeare recently turned 460 years old. To mark the occasion, here's a review of some well known words to inspire and engage your employees from the most quoted author in the English language.
7 Greek rituals that lead to victorious brands
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- Written by: Martha Bartlett Piland
Animal House is probably the quintessential frat movie of all time. The outlandish actions of the Deltas are wildly exaggerated, but even so, they have important lessons for any brand–especially one on Double Secret Probation.
