4 Ways to "Stretch Armstrong" your brand
- Written by: Martha Bartlett Piland
'70s era Stretch Armstrong was known for incredible, über-stretchy acrobatics that helped him catch bad guys. With engineering and ingenuity, branders can also accomplish big feats and capture more market share.
Here are 4 ways to grow sales from the inside out.
Pomp and Circumstance
- Written by: Alexandra Reilly
It's graduation season. Graduations have gotten a lot fancier since I was in school: large parties, catered food, extravagant gifts. That's a lot of pomp for their circumstance. But with the high price of higher education, some festivities are in order. It's a big deal.
7 Tips from Shakespeare to Inspire Employees
- Written by: Alexandra Reilly
TIPS FROM THE BARD
Shakespeare recently turned 460 years old. To mark the occasion, here's a review of some well known words to inspire and engage your employees from the most quoted author in the English language.
7 Greek rituals that lead to victorious brands
- Written by: Martha Bartlett Piland
Animal House is probably the quintessential frat movie of all time. The outlandish actions of the Deltas are wildly exaggerated, but even so, they have important lessons for any brand–especially one on Double Secret Probation.
5 tags with guts
- Written by: Martha Bartlett Piland
Brand slogans should be more than something that sounds cool. The best ones resonate on the inside of an organziation just as strongly as on the outside. Then, magic happens: trial, loyalty... profit. Read more for some of our favorites and why we think they're great.
What permanent waves and bad haircuts teach high growth companies about change
- Written by: Martha Bartlett Piland
When major changes are underway, it can be quite uncomfortable for employees. Like the shock of an unfortunate haircut, new initiatives may cause collective distress and the desire to hide. Or they could be as exciting as a brand new 'DO!
Choosy brands choose Groucho—or do they?
- Written by: Martha Bartlett Piland
Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong to any club that would have me as a member."
Whether or not the story is actually true, it leads us to wonder why some brands are so eager to accept just anyone.
Uncork Your Brand's Potential
- Written by: Alexandra Reilly
If revenue and profit aren't meeting expectations, a strong marketing program can be a big boost. Stretch that marketing investment as far as possible with some simple things you can start today.
CVS Quits for Good: Purpose or just PR?
- Written by: Alexandra Reilly
There's been a lot of discussion lately about CVS Caremark's decision to stop selling cigarettes by October 1, 2014 in its stores.
Critics claim it's just a red herring gesture to outflank competitors for lucrative healthcare contracts.
Cheerios: a brand aligned or an empty campaign?
- Written by: Martha Bartlett Piland
The Big Game is over but the conversation about the commercials continues. This year, 3 commercials tied a brand to a cause. Though they all had an emotional tug, it made me wonder whether they were authentic to the core—or simply an empty campaign.
