3 ways to power up your internal brand
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Written by Martha Bartlett Piland
Wearing Groovy Chick t-shirts at an ad trivia competition.Three ways to power up your internal brand
Every day, millions of companies are working on their communications to customers. They’re honing and refining—what to tweet, new services to offer, the next quarter’s sales promotion. At the same time, the majority are overlooking the need to devote well-focused attention to their inside audiences.
Do your employees know—really know—the brand "guts" of the organization they represent? And if they can articulate that certain something, have they also adopted it into their work-time way of life? If they have, then you’re going to outlast your competition. If they haven’t, then here are some steps you can take to help.
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