Straight up: how Maker's Mark almost put its brand on the rocks
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- Written by: Martha Bartlett Piland
There's been a dizzying amount of talk about the Maker's Mark decision to cut the alcohol content in its bourbon—then reversing the decision because of the public outcry.
Hospitality: an inside-out brand builder
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- Written by: Martha Bartlett Piland
Famed restauranteur Danny Meyer's book Setting the Table: The transforming power of hospitality in business should be on your nightstand if you want a powerful internal culture.
Turning intense leadership into a high powered internal brand
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- Written by: Alexandra Reilly
A good read from Art Petty's Leadership Caffeine: We've all worked for intense people. Maybe you're an intense person who's had to lead a team.
A crazy (branded) orientation that works!
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- Written by: Martha Bartlett Piland
A good read from Bloomberg Business Week: Welcome to Rackspace: A Frenetic Orientation
Venessa Wong reports on the crazy orientation program at Rackspace that puts new employess in some pretty crazy team building situations. (Photograph by Chris Godfrey for Rackspace)
Why high growth companies need internal champions
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- Written by: Alexandra Reilly
So, you get it. In order for your rapidly growing company to succeed, your internal brand needs to align with your external brand, and your employees are the most important customers.
How Sim City is like your internal brand
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- Written by: Martha Bartlett Piland
What can Sim City teach us about our internal brands? Investment in infrastructure is always a smart move. Cities know it. Civil engineers understand it. Without strong infrastructure, things start to crumble.
Why would I want to work for me?
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- Written by: Martha Bartlett Piland
I stongly believe a company's brand is only as strong as its talent. That's why our Expert Source model is such an asset in our work.
But whether your structure is traditional or nontraditional, the truth remains: talent will make or break you.
Give me a WE!
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- Written by: Martha Bartlett Piland
I've noticed that in some companies, an employee talking about the organization will say they, instead of we. That bothers me—a lot—because it's an indication that the employee doesn't feel like part of the company.
Combine fun and function with a social media platform that builds your internal brand
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- Written by: Martha Bartlett Piland
It's smart to combine fun and function with internal social media. Internal Affairs: Social Media at the Office in today's Ad Age Digital is a good read.
It's smart to combine fun and function with internal social media.
Drinking the Republican and Democratic National Convention Kool-Aid
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- Written by: Alexandra Reilly
The Republican and Democratic conventions have provided plenty of fodder for political pundits and late night comedians alike. But for those of us focused on creating, sustaining and nurturing strong brands, there are valuable insights.
