This email address is being protected from spambots. You need JavaScript enabled to view it.
Recently my children went back to school. A sheet came home asking parents to have their children wear specific colors for the first two weeks of class. The reason: our kindergarteners need help learning their colors. First it was Red Day. Then Brown Day.
Team Tomato has 50 ideas. Team JuJube has 65. The competition is on overdrive and the company reengineering is well on its way... or is it?
A friend just gave me the lowdown on the year-old effort at her company. It's grinding to a halt.
"Dear (employee), We're cutting your hours and your benefits. If you have questions call nameless HR person. Oh, and by the way, please keep selling our great products with passion."
That's my take on a leaked employee letter from Forever 21 as reported by Jezebel.
Even a casual Star Trek viewer has heard of the legendary Borg. So united in purpose and mission, they were stronger than almost anyone else. The Borg were also scary, evil and incredibly nasty.
There are lots of reasons to read the Art of War. Though it's literally about military strategy, I'll argue that it's equally applicable to a company's success:
"He will win whose army is animated by the same spirit throughout all its ranks."
In the building trades, R-Value is a way to gauge how well-insulated a structure is. Low R-Value results in lost energy and wasted money.
Process (or lack of it) is an R-Value for brands that leads directly to ROI.
The behind-the-scenes drama at the famed Russian Bolshoi Ballet has made worldwide headlines since the acid attack on artistic director Sergei Filin in January. But the poisonous culture at the Bolshoi has long been reported prior to this.
The '50s song "Hold the Phone" is full of silly gibberish. At the time it was released, most people didn't have the technology to slow it down to decipher the actual words. Some of today's brands are unwittingly speaking gibbersh that audiences won't even try to decode.
Collaborate… cooperate… cohabitate… The stongest brands are a co-mingling of attributes that are co-owned and co-created by the company, the customers and the employees.
A brand can't be all things to all people—nor should it be.
I love my closet. My friends know it's merchandised. The hangers match. Items are organized left to right, short to long and light to dark.
My sister in law says it looks like a store.
| 13 Mar 2024, 11:30AM - 01:00PM American Business Women's Association/KEEN Chapter: Empower Your Professional Brand—Next-Level LinkedIn Strategies |
| 22 Feb 2024, 11:00AM - 12:00PM American Bankers Association Wealth Mangement & Trust Conference:The Millennial Wealth Wave: How to Ride the Tide |
| 14 Dec 2023, 09:00AM - 10:00AM Greater Topeka Partnership Small Business Council—Networking 101 And Beyond |
| 01 Dec 2023, 09:30AM - 11:30PM Barton Community College Leadership Institute—It's a Brand You World |
| 25 Jul 2023, 11:00AM - 12:00PM MINK Midwest MD—Reel in the Stars: spotlight on marketing brilliance |
| 03 May 2023, 01:15PM - 03:45PM Kansas Community College Leadership Institute—It's a Brand You World |
