“The Dip” by Seth Godin
- Written by: Martha Bartlett Piland
A book I pick up again and again. My friend Patti Bossert is a very successful businesswoman. She recommended this book to me and I confess I still have her copy. Subtitled "a little book that teaches you when to quit (and when to stick)" the dip offers insights into whether that setback is merely a temporary occurrance, or a Cul-de-Sac that you will never leave, no matter how hard you try.
