BRAND BASKET CASE: A CRAZY EMPLOYEE ENGAGEMENT STORY
- Written by: Alexandra Reilly
Do your employees love your brand, and you, so much that they'd go on strike for you if you were fired?
Sounds crazy, but it happened this summer.
Fruit bowls and brands: beware the buried blemish
- Written by: Martha Bartlett Piland
At the bottom of the fruit bowl, out of sight, a tiny blemish starts to fester. On top, everything looks beautiful and healthy. But eventually, an odor develops. By the time you investigate—and actually find it—it has spread.
4 ways to sell without selling out
- Written by: Martha Bartlett Piland
Every high growth company wants to continue to grow sales and profits. And whether "sales" is in their title or not, you must get everyone throughout the organization to offer more to customers. Read on for 4 examples that offer win-win help—not just selling stuff people don't need.
HUT, HUT, SNAP! COACH YOUR BRAND (AND PEOPLE) TO VICTORY
- Written by: Alexandra Reilly
Football is here! To "kick things off," here's our checklist to build a winning team, along with quotes from Paul "Bear" Bryant, one of the most highly regarded college football coaches of all time.
Infographic: mapping brand experience
- Written by: Martha Bartlett Piland
A meaningful brand is much more than just a logo or slogan. When done well, it delivers an experience that's far more than the sum of its parts. See our infographic for a look at how to evaluate and build yours further.
Time to dance with the one who brought you
- Written by: Martha Bartlett Piland
The heartbreak of going on a date with her "steady," only to see him schmoozing up the other girls at the party has a lot in common with the mob of marketing messages targeted at new customer acquisition.
Did you find everything you need?
- Written by: Martha Bartlett Piland
How many times have you heard that question: at a check-out counter, at the end of a website transaction or the closing of a customer service call? I'll ask you another question: how many times did you believe the question was sincere?
Infographic: Map your internal-external strategy
- Written by: Martha Bartlett Piland
Planning for a well-aligned marketing strategy is important. When the internal brand and external brand are in sync it's far easier to build loyalty, revenue and profit. Read more for a fictitious graph and some inspiration.
How honeybees and jackalopes can spur innovation
- Written by: Martha Bartlett Piland
While the word "innovation" is almost ubiquitous, the ability to come up with new ideas that are truly groundbreaking seems to be anything but. Enter honeybees and jackalopes—and how they can lend a hand. (Photo by Louise Docker.)
Oversights (like tagless tights) that strangle repeat sales
- Written by: Martha Bartlett Piland
Successful brands work hard to foster repeat sales. They often spend on big programs but can easily overlook smaller details that hobble ongoing revenue.
Here are three things to watch for:
