Brands: be yourself—everyone else is already taken
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- Written by: Martha Bartlett Piland
Oscar Wilde famously wrote these words to individuals. Branders should take heed as well.
Are you borrowing from another brand’s unique positioning?
How about a "cleanse" for your brand?
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- Written by: Martha Bartlett Piland
Everywhere you go, people are revved up about exercising and eating right. And you can’t avoid hearing about the latest cleanse. (TMI). It’s possible that your brand needs all that extra attention, too.
Just how far should you go?
Sweet 16: strategies for the (brand) new year
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- Written by: Martha Bartlett Piland
Though this week heralds the arrival of a brand new year, we’ll be making resolutions for 2017 before we know it.
Don't let 2016 slip away because you were busy.
Here are 16 strategies for a stronger, more profitable brand.
How a ride-along can speed innovation and sales
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- Written by: Martha Bartlett Piland
What could you learn if you and your employees really rode along on your customer's journey?
It can definitely build your brand.
Here's how to learn more and get profits speeding ahead.
Let’s Just Be Friends
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- Written by: Alexandra Reilly
Relationships sometimes don’t work out, and there’s a break up. The same is true for your employees and you.
“it’s not you, it’s me”
Not every employee will be with you for a lifetime. Sometimes they leave you. When they do leave, do you know why?
"Good enough" is not good enough for your brand
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- Written by: Martha Bartlett Piland
I’ve seen an awful lot of brand ugliness lately. Ugly design, cheap quality and slipshod work.
A “good enough” philosophy tells employees and customers a lot about your organization. Here are 3 DON’Ts:
I don't want to take your @#$% survey
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- Written by: Alexandra Reilly
Recently I received a letter from a business along with a survey. “I want to get to know you and your company,” the letter said.
But it was just plain lazy.
3 things to stop doing to your brand now
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- Written by: Martha Bartlett Piland
Mental habits turn into strategic and tactical action.
Are there some harmful habits you need to break? Here’s a quick check for things you should stop doing right now.
Why building employee loyalty is like dating
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- Written by: Alexandra Reilly
Turnover is very costly to business. It can cost a company up to 30% of the employee’s salary (and some say more) to replace someone. And in today’s labor market, there’s a lot of movement.
Please don't make me ask for the bacon
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- Written by: Martha Bartlett Piland
Twice this week, I’ve selected a menu item specifically because it was supposed to have something dear to my heart on it. Bacon! Both times, bacon was missing. It got me thinking about the way I felt, and how brands can disappoint their people in a similar way.
