Why building employee loyalty is like dating
- Written by: Alexandra Reilly
Turnover is very costly to business. It can cost a company up to 30% of the employee’s salary (and some say more) to replace someone. And in today’s labor market, there’s a lot of movement.
Please don't make me ask for the bacon
- Written by: Martha Bartlett Piland
Twice this week, I’ve selected a menu item specifically because it was supposed to have something dear to my heart on it. Bacon! Both times, bacon was missing. It got me thinking about the way I felt, and how brands can disappoint their people in a similar way.
Why Fear Doesn’t Work
- Written by: Alexandra Reilly
It’s a great day when you can whip through a meeting, present the plan and assign roles and responsibilities. Everyone is nodding and then they all go back to their desks and get to work. That’s solid, effective leadership, right?
Not so fast. Fear might factor into the silence.
Your brand’s most important sign: the exit
- Written by: Martha Bartlett Piland
There's a lot of talk about displaying welcome mats and rolling out the red carpet for customers. But are you also taking care of them on the way out? Here are 6 ways to ask the right questions.
Keep employees, board and customers in love long after they buy your brand
- Written by: Martha Bartlett Piland
People pay for your brand with their hard-earned money. They also pay with things they hold even dearer: their affection, their advocacy and their time. Are they getting what they pay for?
Tired of hosting “me-too” events?
- Written by: Alexandra Reilly
Many non-profit organizations have golf tournaments, 5k runs and fancy dance-dinner parties with silent auctions. But when you can make your purpose and mission part of the experience of the event, the result is far more powerful and memorable. It reinforces your mission like nothing else.
Why you absolutely must create theatre for your brand
- Written by: Martha Bartlett Piland
A blockbuster brand has all the elements of great theatre.
Creating drama, pageantry and excitement with both employees and customers generates raving fans who tell others.
selling without listening: a 1-sighted equation
- Written by: Martha Bartlett Piland
Business process is important. Presenting and promoting options to customers is a necessity.
But when brands focus too much on selling and not enough on listening, profits will inevitably fall. Case in point:
5 Ways Santa Can Run Your Business Better
- Written by: Alexandra Reilly
Naughty kids get coal in their stockings. The nice kids get what they want. As a high growth business, how do you get what you want in your stocking? Here are some handy tips from Santa to fill your "stocking"—and your business—with profit and prosperity.
Boo-yah! What Navy SEALs know about training excellence
- Written by: Martha Bartlett Piland
In many companies, training is a low priority. But every high performance organization acts differently. They're the ones who become legendary.
Case in point: Navy SEALs. Here are 4 lessons they can teach every corporate leader:
