Branders: take that foot out of your mouth
- Written by: Martha Bartlett Piland
The starlet (insert name) was stunningly beautiful—until she opened her mouth and became a devastating disappointment to her fans. Her foot will be removed from her mouth with the help of a good PR agent.
Branders: it’s harder for you. You have numerous people who can make your brand look dazzling—or like Hollywood’s biggest trainwreck.
From groan to great: make your next retreat the best yet
- Written by: Martha Bartlett Piland
Be honest: have you ever heard an employee (sincerely) say “OH cool—I’m so excited!” when you announced a staff retreat? For many, the thought of a day away from the office stuffed into a conference room to plan sounds like as much fun as a root canal.
3 kinds of hoarding that smother your brand
- Written by: Martha Bartlett Piland
Look into the proverbial closet of your organization. Chances are, there are a few habits or tactics you know you need to give up—but for some reason, just can’t. Worst case scenario: you have a vast store house that needs to be purged.
What’s still hanging around is weighing you down. It's a sign of sickness that needs immediate intervention.
Break the ice: 4 ways to better cold calling
- Written by: Martha Bartlett Piland
Whether you’re raising money, growing customers, pitching a reporter or recruiting committee members, you have to make some asks. It can be uncomfortable. But to advance your objectives, you’ve gotta brave the cold.
Brands: be yourself—everyone else is already taken
- Written by: Martha Bartlett Piland
Oscar Wilde famously wrote these words to individuals. Branders should take heed as well.
Are you borrowing from another brand’s unique positioning?
How about a "cleanse" for your brand?
- Written by: Martha Bartlett Piland
Everywhere you go, people are revved up about exercising and eating right. And you can’t avoid hearing about the latest cleanse. (TMI). It’s possible that your brand needs all that extra attention, too.
Just how far should you go?
Sweet 16: strategies for the (brand) new year
- Written by: Martha Bartlett Piland
Though this week heralds the arrival of a brand new year, we’ll be making resolutions for 2017 before we know it.
Don't let 2016 slip away because you were busy.
Here are 16 strategies for a stronger, more profitable brand.
How a ride-along can speed innovation and sales
- Written by: Martha Bartlett Piland
What could you learn if you and your employees really rode along on your customer's journey?
It can definitely build your brand.
Here's how to learn more and get profits speeding ahead.
Let’s Just Be Friends
- Written by: Alexandra Reilly
Relationships sometimes don’t work out, and there’s a break up. The same is true for your employees and you.
“it’s not you, it’s me”
Not every employee will be with you for a lifetime. Sometimes they leave you. When they do leave, do you know why?
"Good enough" is not good enough for your brand
- Written by: Martha Bartlett Piland
I’ve seen an awful lot of brand ugliness lately. Ugly design, cheap quality and slipshod work.
A “good enough” philosophy tells employees and customers a lot about your organization. Here are 3 DON’Ts:
