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It’s an all-too-common malady: sales are flabby or fundraising goals are lagging, so leadership determines that a fresh new ad campaign is just the thing to make everything right.
When we start asking questions to diagnose the situation, we often discover something else: an internal problem.
If you ever put your car in drive with your parking brake engaged, the car lets you know it right away. Ignore the warning at your own peril.
You know not to do it to your car. So why let it happen to your brand?
Have you put off planning, budgeting and—dare I say it—dreaming? If so, you’re probably working too much in the business and not enough on the business.
Don't wait for a crisis. Plan now.
Amazon Chairman Jeff Bezos has famously said, “Your brand is what people say about you when you’re not in the room.”
If you take this to heart, you need to understand all the people who talk about you when you’re not in the room.
Special blog submission by Moriyah Ramberg
I was lucky enough to be selected for MB Piland’s internship program this summer. Now that I’ve had time to reflect on it, I'd like to share tips on how to make an internship a valuable experience for both boss and intern, starting with the first day.
The starlet (insert name) was stunningly beautiful—until she opened her mouth and became a devastating disappointment to her fans. Her foot will be removed from her mouth with the help of a good PR agent.
Branders: it’s harder for you. You have numerous people who can make your brand look dazzling—or like Hollywood’s biggest trainwreck.
Be honest: have you ever heard an employee (sincerely) say “OH cool—I’m so excited!” when you announced a staff retreat? For many, the thought of a day away from the office stuffed into a conference room to plan sounds like as much fun as a root canal.
Look into the proverbial closet of your organization. Chances are, there are a few habits or tactics you know you need to give up—but for some reason, just can’t. Worst case scenario: you have a vast store house that needs to be purged.
What’s still hanging around is weighing you down. It's a sign of sickness that needs immediate intervention.
Whether you’re raising money, growing customers, pitching a reporter or recruiting committee members, you have to make some asks. It can be uncomfortable. But to advance your objectives, you’ve gotta brave the cold.
Oscar Wilde famously wrote these words to individuals. Branders should take heed as well.
Are you borrowing from another brand’s unique positioning?
| 13 Mar 2024, 11:30AM - 01:00PM American Business Women's Association/KEEN Chapter: Empower Your Professional Brand—Next-Level LinkedIn Strategies |
| 22 Feb 2024, 11:00AM - 12:00PM American Bankers Association Wealth Mangement & Trust Conference:The Millennial Wealth Wave: How to Ride the Tide |
| 14 Dec 2023, 09:00AM - 10:00AM Greater Topeka Partnership Small Business Council—Networking 101 And Beyond |
| 01 Dec 2023, 09:30AM - 11:30PM Barton Community College Leadership Institute—It's a Brand You World |
| 25 Jul 2023, 11:00AM - 12:00PM MINK Midwest MD—Reel in the Stars: spotlight on marketing brilliance |
| 03 May 2023, 01:15PM - 03:45PM Kansas Community College Leadership Institute—It's a Brand You World |
